Using Qualitative Methods in Organizational Research / Edition 1

by Thomas W. Lee

Overview

Offering a broad description of qualitative research, this book facilitates the integration of qualitative and quantitative methods in organizational research. It examines the methods and tactics for both generating and testing management theories, including guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies.

Product Details

ISBN-13:	9780761908074
Publisher:	SAGE Publications
Publication date:	07/23/1998
Series:	Organizational Research Methods
Edition description:	New Edition
Pages:	208
Product dimensions:	6.00(w) x 9.00(h) x 0.48(d)

Editorial Reviews

Explains and advocates for a number of qualitative methods for managerial scientists. Arguing for a greater integration of quantitative and qualitative research, chapters describe how data is collected and analyzed and presents various qualitative techniques. Overviews of methods such as grounded theory, focus groups, case study research, and conversational interviews are provided, and issues of reliability and validity are addressed. Annotation c. by Book News, Inc., Portland, Or.

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