Unstoppable: Finding Hidden Assets to Renew the Core and Fuel Profitable Growth

by Chris Zook

Overview

Over the next decade, two out of every three companies will face the challenge of their corporate lives: redefining their core business. Buffeted by global competition and facing an uncertain future, more and more executives will realize that they must make fundamental changes in their core even as they continue delivering the goods and services that keep them in business today.

Unstoppable shows these managers how to look deep within their organizations to find undervalued, unrecognized, or underutilized assets that can serve as new platforms for sustainable growth. Drawing on more than thirty interviews with CEOs from companies such as De Beers, American Express, and Samsung, it shows readers how to recognize when the core needs reinvention and how to deploy the "hidden assets" that can be the basis for tomorrow's growth.

Building on the author's previous books, Profit from the Core and Beyond the Core, this book shows how any company in crisis can transform itself to become truly unstoppable.

Product Details

ISBN-13:	9781422148129
Publisher:	Harvard Business Review Press
Publication date:	05/03/2007
Sold by:	Barnes & Noble
Format:	eBook
Pages:	190
Sales rank:	712,340
File size:	445 KB

About the Author

Chris Zook is the head of Bain&Company's global strategy practice.

Table of Contents

Acknowledgments     vii
Introduction     xi
Unsustainable to Unstoppable     1
When to Redefine the Core     27
Undervalued Business Platforms     61
Untapped Customer Insights     85
Underutilized Capabilities     117
Managing Through the Growth Cycle     151
Appendix     166
Notes     173
Bibliography     177
Index     183
About the Author     189

Editorial Reviews

Unearthing and redeploying assets is not a quick-fix solution...Transformation takes place in stages, like the gradual growth from childhood to adulthood. [I]t is not necessarily the strongest but the most adaptable that will survive.

The Los Angeles Times

Zook provides solid...ground-breaking, advice for finding the strengths that lie dormant within a company.

BusinessWeek

Good ideas about how companies can squeeze their core businesses for all they are worth.

The Economist

Often executives miss the best option for growth even though it is right in the company's own backyard.

The Wall Street Journal

Based on a thorough analysis of a rich set of data, and supported by extended interviews with and studies of a range of corporations . . .

The Financial Times