Unf*ckology: A Field Guide to Living with Guts and Confidence

Unf*ckology: A Field Guide to Living with Guts and Confidence

by Amy Alkon
Unf*ckology: A Field Guide to Living with Guts and Confidence

Unf*ckology: A Field Guide to Living with Guts and Confidence

by Amy Alkon

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Overview

Amy Alkon presents Unf*ckology, a “science-help” book that knocks the self-help genre on its unscientific ass. You can finally stop fear from being your boss and put an end to your lifelong social suckage.

Have you spent your life shrinking from opportunities you were dying to seize but feel “that’s just who I am”? Well, screw that! You actually can change, and it doesn’t take exceptional intelligence or a therapist who’s looking forward to finally buying Aruba after decades of listening to you yammer on.

Transforming yourself takes revolutionary science-help from Amy Alkon, who has spent the past 20 years translating cutting-edge behavioral science into highly practical advice in her award-winning syndicated column. In Unf*ckology, Alkon pulls together findings from neuroscience, behavioral science, evolutionary psychology, and clinical psychology. She explains everything in language you won’t need a psych prof on speed-dial to understand—and with the biting dark humor that made Good Manners for Nice People Who Sometimes Say F*ck such a great read. She debunks widely-accepted but scientifically unsupported notions about self-esteem, shame, willpower, and more and demonstrates that:

- Thinking your way into changing (as so many therapists and self-help books advise) is the most inefficient way to go about it.

- The mind is bigger than the brain, meaning that your body and your behavior are your gym for turning yourself into the new, confident you.

- Fear is not just the problem; it’s also the solution.

- By targeting your fears with behavior, you make changes in your brain that reshape your habitual ways of behaving and the emotions that go with them.

Follow Amy Alkon's groundbreaking advice in Unf*ckology, and eventually, you’ll no longer need to act like the new you; you’ll become the new you. And how totally f*cking cool is that?


Product Details

ISBN-13: 9781250080868
Publisher: St. Martin's Publishing Group
Publication date: 01/23/2018
Pages: 304
Sales rank: 1,115,197
Product dimensions: 5.50(w) x 8.20(h) x 0.70(d)

About the Author

AMY ALKON does "applied behavioral science," translating scientific research into highly practical advice. Alkon writes The Science Advice Goddess, an award-winning, syndicated column that runs in newspapers across the United States and Canada. She is also the author of Good Manners for Nice People Who Sometimes Say F*ck and I See Rude People. She has been on Good Morning America, The Today Show, NPR, CNN, MTV, and does a weekly science podcast. She has written for Psychology Today, Los Angeles Times, Los Angeles Times Magazine, the New York Daily News, among others, and has given a TED talk. She is the President of the Applied Evolutionary Psychology Society. She lives in Venice, California.

Table of Contents

PART ONE: You Have What It Takes — It’s Just In Hiding

Chapter 1: Loserhood Isn’t Destiny

Chapter 2: Hate Me, I Suck
A coming of rage story


PART TWO: The Building Blocks Of The New You

Chapter 3: The Mind Is Bigger Than The Brain
Meet your new BFF, “embodied cognition”

Chapter 4: Meet Your Emotions, The Little Shits
More useful than you’d think

Chapter 5: Your Mind Is Also In Your Elbow
Why metaphor matters

Chapter 6: Eat Shit And Die
The power of ritual

Chapter 7: Souplantation For The Soul
Make your own ritual!

Chapter 8: Self-Esteem Is Not What You Think It Is
The irrelevance of whether you like you

Chapter 9: Jeer Pressure
What shame actually is and how to beat it

Chapter 10: You Suck. Or…Do You?
Confidence, assertiveness, and the Self sisters
(self-compassion, self-acceptance, and self-respect)

Chapter 11: Feelings Are Not The Boss Of You
It’s not what you feel; it’s what you do.

Chapter 12: Be Inauthentic!
Screw the real you. Be the ideal you.

Chapter 13: They Should Call It Won’t-Power
The pathetic realities of willpower

Chapter 14: Where There’s A Will…There’s A Brain That’s Been Slipped A Cookie
How to get the most out of your willpower


PART THREE: Putting It All Together

Chapter 15: Rise And Spine
Grow a backbone and put the damn thing to work

Chapter 16: Rock ’n’ Role!
Time to slip into somebody more comfortable

Chapter 17: Saddle Up Your Fear And Ride It Like A Pony
Fear is not just the problem — it’s the answer

Chapter 18: Unfuckwithable


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