![Understanding the Role of Business Analytics: Some Applications](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Understanding the Role of Business Analytics: Some Applications
205![Understanding the Role of Business Analytics: Some Applications](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.9.4)
Understanding the Role of Business Analytics: Some Applications
205Hardcover(1st ed. 2019)
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Overview
The book offers a relevant resource that will help readers in the application and interpretation of data analytical statistical practices relating to emerging issues like customer experience, marketing capability, quality of manufactured products, strategic orientation, high-performance human resource policy, employee resilience, financial resources, etc. This book will be of interest to a professional audience that include practitioners, policy makers, NGOs, managers and employees as well as academicians, researchers and students.
Product Details
ISBN-13: | 9789811313332 |
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Publisher: | Springer Nature Singapore |
Publication date: | 09/15/2018 |
Edition description: | 1st ed. 2019 |
Pages: | 205 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |
About the Author
Dr. Jeevan Jyoti is Assistant Professor at the Department of Commerce, University of Jammu, India, and has rich experience of teaching and research in business education. Her areas of interest are strategic human resource management, organisation behaviour, and entrepreneurship. She has publications in reputed international refereed journals such as Personnel Review, Cross Cultural Management: An International Journal, International Journal of Management Concepts and Philosophy, International Journal of Educational Management, IIMB Management Review, Total Quality Management and Business Excellence, Metamorphosis: A Journal of Management Research, Vision- Journal of Business perspective, Global Business Review, Sage Open etc. She has to her credit one edited book and seventeen chapters in edited books.
Jochen Wirtz is Vice Dean, Graduate Studies and Professor of Marketing at the NUS Business School, National University of Singapore. Dr Wirtz has published over 200 academic articles, book chapters and industry reports, including 5 features in Harvard Business Review. His over 10 books include Services Marketing: People, Technology, Strategy (World Scientific, 8th edition, 2016), Essentials in Services Marketing (Pearson Education, 3rd edition, 2018, and Winning in Service Markets (World Scientific, 2017).