Understanding the Principles of the New Communications Landscape

by Anton Schwartz Narrated by Justine Willis Toms

Overview

Here we explore the legacy of the late Tony Schwartz with his son, Anton. Tony Schwartz created commercials for more than four hundred corporations, five presidential campaigns, and countless social causes. He was hailed as a guru of the newly emerging “electronic media” by Marshall McLuhan. In 2007, the Library of Congress acquired Schwartz's entire body of work.

Product Details

BN ID:	2940169287059
Publisher:	New Dimensions Foundation
Publication date:	04/09/2017
Edition description:	Unabridged

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