Table of Contents
Part I: The Sport Management Environment
1. The New Sport Management Environment
[Ian O’Boyle and Trish Bradbury]
2. The Impact of Sport in Society
[Emma Sherry]
3. Organisational Structure and Theory of Non-Profit Sport Organisations
[Packianathan Chelladurai, Wirdati Radzi and Megat Ahmad Kamaluddin Megat Daud]
4. Professional Sport
[Paul Turner]
5. The Global Sport Environment
[Eric MacIntosh and John Harris]
Part II: Foundations of Sport Management
6. Creating High-Performing Non-Profit Sport Organisations
[Popi Sotiriadou and Veerle De Bosscher]
7. Controlling and Managing Organisational Performance: The Viable System Model
[Winnie O’Grady and John Davies]
8. Strategic Management in Non-Profit Sport
[Ian O’Boyle]
9. Managing Volunteers in Grassroots Sport
[Tracy Taylor and Ashlee Morgan]
10. Sport Governance
[Ian O’Boyle]
11. Leadership in Sport Management
[Duncan Murray and Sarah Chua]
12. Soliciting Sport Sponsorship
[Bettina Cornwell]
13. Sport Marketing
[Brenda Pitts]
14. The Economics of Sport
[Sam Richardson]
Part III: Elements of Sport Management
15. Communication and Social Media
[Ashleigh-Jane Thompson]
16. Sport Law
[Neville Cox]
17. Sport Event Management
[Insun Sunny Lee and Graham Brown]
18. Sport Tourism
[Graham Brown and Insun Sunny Lee]
19. The Continuing Evolution of Sport Management
[Trish Bradbury and Ian O’Boyle]