Understanding Personalisation: New Aspects of Design and Consumption
282Understanding Personalisation: New Aspects of Design and Consumption
282Paperback
-
PICK UP IN STORECheck Availability at Nearby Stores
Available within 2 business hours
Related collections and offers
Overview
The book also assesses the convergence of both producers and consumers towards the co-creation of goods and services and the challenges surrounding personalization, customization, and bespoke marketing in the context of ownership and consumption.
Product Details
ISBN-13: | 9780081019870 |
---|---|
Publisher: | Elsevier Science |
Publication date: | 08/25/2022 |
Pages: | 282 |
Product dimensions: | 6.00(w) x 9.00(h) x (d) |
About the Author
Tom Fisher is a gardener, craftsperson, musician and academic. Professor in the School of Art and Design at Nottingham Trent University since 2007, he has worked in art schools since 1985 and made his living as a furniture designer/maker before his first university appointment. He is now developing a business custom-making French horns. His academic interests derive directly from this – prominent themes include materials in everyday consumption (the subject of his 2004 PhD from the Sociology Department at the University of York) and the acquisition of skill in material practices, informed by theories of cognition. His research has produced a book on the everyday re-use of packaging, (Designing for Re-Use, Earthscan, 2009), a special issue of the Journal of Design History on the meaning of materials’ surface qualities, a special issue of Critical Studies of Fashion and Beauty on fashion and materiality, a 2017 book for Routledge, Design for Personalisation, and an edited collection of essays on design and ethics for Bloomsbury in 2019. He has led funded research on sustainable clothing (Defra), and industrial heritage (AHRC). His current work is focusing on personalisation and skilled practice in the context of repair.
Tony Kent is Professor of Fashion Marketing in the School of Art and Design at Nottingham Trent University. His research interests are in the convergence of physical and online worlds in fashion retail and the consumer’s branded experience, in emerging concepts of personalisation and sustainable fashion. He has authored over 60 conference papers and journal articles in business and design and has published three books on retail and retail design. He is an Executive member and Chair of the Research Committee of the International Foundation of Fashion Technology Institutions, co-organiser of the International Colloquia on Design, Branding and Marketing and Deputy Chair of the Marketing Special Interest Group of the British Academy of Management. He graduated with a BA (Hons.) in Modern History from Oxford University, an MBA and PhD from the University of the Arts London.
Table of Contents
PART 1 Personalisation: expectations, challenges and reality 1. The contemporary phenomenon of personalisation 2. Personalising consumption or consuming personalisation 3. The ethical dilemma of personalisationPART 2 Digital personalisation 4. Delivering personalised, digital experience 5. Predictive personalisation: are we watching or being watched? 6. Personalisation: what the experts think
PART 3 Tailor personalisation 7. Individualisation of markets: towards personalisation 8. Consumers and producers: whose personalisation is it? 9. Customisation and co-creation: an evolving complexity
PART 4 Personalisation by material engagement 10. Personalisation and the category of the person 11. Persons consuming 12. Persons repairing: reficio ergo sum
PART 5 Back to the personalised future 13. Lessons learned: personalising the future, personalising ourselves
What People are Saying About This
Addresses the global phenomenon of personalization and identifies the dimensions of personalization