Table of Contents
Introduction 1
1. Sorting Through the Garbage 18Waste Management: Larry O’Donnell, President and COO
2. Wings, Women, and Beer 44Hooters of America: Coby Brooks, President and CEO
3. The Necessities of Life 687-Eleven: Joe DePinto, President and CEO
4. An American Love Affair 90White Castle: Dave Rife, Owner
5. Time to Get Personal 116Churchill Downs: Bill Carstanjen, COO
6. Looking for Fulfilment 142GSI Commerce: Michael Rubin, Founder and CEO
7. What Riches Can’t Buy 168Herschend Family Entertainment: Joel Manby, President and CEO
8. Troubles Down the Drain 196Roto-Rooter: Rick Arquilla, President and COO
9. Say It with Flowers 2201-800-Flowers: Chris McCann, President and COO
Go Undercover in Your Own Organization 247
Acknowledgments 253
About the Authors 257