Ultimate IM Dictionary Awesome Internet Marketing Dictionary That Walks You Through The A to Z of Internet Marketing!
Have you ever been stumped by some of the Internet Marketing terms
that come your way?
Imagine how local business owners feel when we start explaining
this whole “Internet Marketing” thing to them – their eyes usually
gloss over so fast that you lose them within the first few minutes!
So wouldn’t it be cool if you had a handy resource to refer to as
well as something that you could PROFIT from by helping local
businesses understand these terms?
Here's a sample of the eBook:
A
A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.
ABOVE THE FOLD - The section of a Web page that is visible without scrolling.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.
AD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.
"1113544468"
that come your way?
Imagine how local business owners feel when we start explaining
this whole “Internet Marketing” thing to them – their eyes usually
gloss over so fast that you lose them within the first few minutes!
So wouldn’t it be cool if you had a handy resource to refer to as
well as something that you could PROFIT from by helping local
businesses understand these terms?
Here's a sample of the eBook:
A
A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.
ABOVE THE FOLD - The section of a Web page that is visible without scrolling.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.
AD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.
Ultimate IM Dictionary Awesome Internet Marketing Dictionary That Walks You Through The A to Z of Internet Marketing!
Have you ever been stumped by some of the Internet Marketing terms
that come your way?
Imagine how local business owners feel when we start explaining
this whole “Internet Marketing” thing to them – their eyes usually
gloss over so fast that you lose them within the first few minutes!
So wouldn’t it be cool if you had a handy resource to refer to as
well as something that you could PROFIT from by helping local
businesses understand these terms?
Here's a sample of the eBook:
A
A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.
ABOVE THE FOLD - The section of a Web page that is visible without scrolling.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.
AD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.
that come your way?
Imagine how local business owners feel when we start explaining
this whole “Internet Marketing” thing to them – their eyes usually
gloss over so fast that you lose them within the first few minutes!
So wouldn’t it be cool if you had a handy resource to refer to as
well as something that you could PROFIT from by helping local
businesses understand these terms?
Here's a sample of the eBook:
A
A/B TESTING - The method in marketing research to test the effectiveness of marketing strategies. A/B testing starts with a control or initial marketing scenario. The control scenario 'A' is usually defined through several aspects (e.g. cost, color, texture, shape, fonts, site layout, web copy etc). An alternative scenario 'B' is created by changing the defined aspects. Subsequently, the market response from 'A' will be compared to that of 'B'.
ABOVE THE FOLD - The section of a Web page that is visible without scrolling.
Ads placed above the fold are assumed to be viewed and clicked more often. Therefore, advertisers often look favorably at placements that are above the fold on a Web page.
AD BLOCKING- The blocking of Web advertisements, typically the image in graphical Web advertisements. There are claims that download time improved considerably by blocking slow-loading banners and buttons. Consequently, ad blocking might actually encourage more aggressive forms of generating revenue. If legitimate Web advertising is eliminated, content sites will feel the pressure to sacrifice editorial integrity by using sneaky advertorials, charge subscription fees for content... or be forced out of business.
AD COPY- The actual text in an advertisement that aims to get your prospective customer’s attention and get you more clicks and sales.
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Ultimate IM Dictionary Awesome Internet Marketing Dictionary That Walks You Through The A to Z of Internet Marketing!
Ultimate IM Dictionary Awesome Internet Marketing Dictionary That Walks You Through The A to Z of Internet Marketing!
eBook
$1.99
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Product Details
| BN ID: | 2940013418219 |
|---|---|
| Publisher: | Lou Diamond |
| Publication date: | 09/18/2011 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Sales rank: | 897,423 |
| File size: | 151 KB |
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