Ucla Anderson Business And Information Technologies (Bit) Project, The: A Global Study Of Technology And Business Practice (2016)

by Vandana Mangal, Andreina Mandelli, Uday S Karmarkar, Antonella La Rocca

Overview

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

Product Details

ISBN-13:	9789814713986
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	06/28/2016
Pages:	220
Product dimensions:	6.69(w) x 9.61(h) x 0.56(d)

Table of Contents

Acknowledgment vii

About the Editors ix

Perface xiii

Chapter 1 A Survey on Business and Information Technology in Taiwan: Annual Report 2014 Ya-Ching Lee Ting-Peng Liang 1

Chapter 2 Patterns of Information Diffusion in Online Social Networks: What SNA Metrics Can Reveal Minghan Wu Ananth Srinivasan 19

Chapter 3 Trust Gaps and Corporate Blindspots in Chilean B2C E-commerce Sergio Godoy Claudia Labarca Nicolás Somma Myma Gálvez 35

Chapter 4 Product, Process, and Platform Management in Technology Firms Angela Hsiao Uday Karmarkar 59

Chapter 5 Facebook Usage and Perceived Privacy: An Empirical Study at a Major Italian University Thanos Papadimitriou Alberto Marcuzzo 71

Chapter 6 Interaction Effects Analysis of Product-Service System by Choice-based Conjoint Analysis Jinmin Kim Kwangtae Park Hosun Rhim Sung Yong Choi 99

Chapter 7 Impact of Social Media on Consumer-Brand Relationships Alessandro Mari 113

Chapter 8 Social Media in B2B: My open Community At Bticino Coshno Accoto Enrico Valtolina Andreina Mandelli 145

Chapter 9 Mobile Health Technologies Hemant K. Bhargava Julia Tanghetti 167

Chapter 10 Towards a Typology of Social Media Strategies Morana Fuduric 187

Index 203