Turning the Tables

by Daniel Burstein

Overview

Daniel Burstein, bestselling author of Yen! And Euroquake, returns with strategy and advice for dealing with Japan that could completely reshape the understanding of the US-Japan relationship.

Feeling defeated for years, America’s fear of Japan subsided when the Tokyo stock market crashed and the Japanese economic bubble burst. As a result, it became fashionable to dismiss Japan as a threat.

In the pages of Turning the Tables, global business expert Daniel Burstein warns readers that if Americans ignore Japan, they will be ill-prepared for a Japanese economy that returns leaner, meaner, and more competitive than ever.

Burstein shares advice and strategy on forming a partnership with Japan that could catapult the United States into a position of global leadership in the borderless economy that the world has come to know.

Product Details

ISBN-13:	9780743237901
Publisher:	Simon & Schuster
Publication date:	02/15/2002
Pages:	272
Product dimensions:	6.00(w) x 9.00(h) x 0.61(d)

About the Author

Daniel Burstein is the author of five books on global economics and technology trends, including bestselling titles such as Yen! and Road Warriors. He is Senior Advisor at the Blackstone Group, a leading New York investment bank, and makes his home in Connecticut.

Editorial Reviews

In this provocative look at Japanese-American business relations, Burstein ( Yen! ) analyzes the strengths and weaknesses of the two countries' economic practices. He suggests turning confrontational politics into a mutually beneficial alliance, which he believes both countries are ready for. Citing Machiavelli's advice to distinguish between virtues that are ruinous and vices that are profitable, he recommends that the U.S. welcome increased Japanese investment in its plants and worker training, while at the same time demanding increased Japanese use of U.S. parts and supplies. While deploring monopolistic practices, he thinks American business should encourage more industrial networking: instead of pursuing confrontation on rice exports of Japan, U.S-based companies should focus on more productive technological cooperation and on developing a genuine Pacific free market. He advocates federal support of some fledgling industries and calls for well-formulated government industrial policy. He sees an opportunity for estabishing a productive alliance now while Japan's economy is in the doldrums. (Feb.)

Publishers Weekly - Publisher's Weekly

The author of the best-selling Yen! (S. & S., 1988; Columbine: Fawcett, 1990. reprint) and Euroquake ( LJ 4/1/91) continues to provoke thought on America's best strategy for global competitiveness in the 21st century. Currently, Burstein says, the United States suffers from a ``competitiveness gap.'' While Japan builds better, cheaper cars, Washington tries to strong-arm Japan into buying less competitive American autos. Instead, he argues, we should be trying to open markets for the American goods that can compete, like software and biotechnology. The United States should also establish a Trans-Pacific free trade area with Japan. By trading on each others' strengths, instead of weaknesses, both sides could win the game. Burstein's book, which will be in demand in both popular and academic business collections, presents complex issues clearly. Highly recommended.-- Kris Swank, American Graduate Sch. of Internat. Management Lib., Glendale, Ariz .

Library Journal