This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
Trust in Communication Management
368Trust in Communication Management
368Paperback
Product Details
ISBN-13: | 9783631675373 |
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Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
Publication date: | 07/05/2016 |
Pages: | 368 |
Product dimensions: | 5.83(w) x 8.27(h) x (d) |