Table of Contents
Acknowledgments xiii
Introduction xv
Chapter 1 the Lowest Moment In My Life and How I Fought Back: A Billion Dollars In the Hole 1
Chapter 2 Failure is Not Permanent: Wholeness and the Art of the Comeback 5
Chapter 3 the Apprentice Was Supposed To Be A Big Mistake: Get the Best Advice You Can, Then Trust Your Gut 8
Chapter 4 Is This A Blip Or A Catastrophe? Be Prepared For Things That Happen Outside Your Game Plan 12
Chapter 5 I Love A Good Fight: the Trump Soho Hotel Condominium 18
Chapter 6 Remembering September 11, 2001: If You Never Give Up, You’ll Be Able To Give Back 24
Chapter 7 Expect Problems and You’ll Be Ready When They Come: Getting Trump Tower Off the Ground 28
Chapter 8 Frequently Asked Questions 34
Chapter 9 When the Other Side Expects A Duel, Offer A Partnership: Trump International Golf Links, Scotland 39
Chapter 10 Separate Yourself From the Complaining Crowd: You Can Create Your Own Luck 45
Chapter 11 Sometimes You Have To Swallow Your Pride: Trump
International Hotel & Tower, New York 48
Chapter 12 Courage Isn’t the Absence of Fear, It’s the Conquering of Fear 54
Chapter 13 Be Passionate—It’s the Only Way to Move Mountains: Building Trump Internatonal Golf Club 57
Chapter 14 If You See Big Problems, Look For Big Opportunities: Transforming A Dilapidated Neighborhood Into A World-Class Hot Spot 62
Chapter 15 Cultivate A Sense of Discovery: A Letter From My Kindergarten Teacher 69
Chapter 16 Know When To Cut Your Losses 71
Chapter 17 Business is About Knowing the World 75
Chapter 18 If You Think You Can Complete A Six-Year Project In Six Months, You Probably Can: Wollman Rink, Central Park, New York City 78
Chapter 19 Don’t Let Fear Stop You—Even In Front of Millions of People: Doubts Will Continue To Surface, Even After You’ve Made Up Your Mind To Go Forward 83
Chapter 20 Don’t Take Yourself Too Seriously 89
Chapter 21 Sometimes You Have to Start Over: Dubai 91
Chapter 22 I Told My Friend He Was A Big Time Loser: the Power of Focus 95
Chapter 23 Do Something For Your Community: Trump On the Ocean 97
Chapter 24 Defending the Flag 100
Chapter 25 When Your Wardrobe Malfunctions In Front of 10,000 People, Make It Part of Your Act: Two Public Speaking Screwups 102
Chapter 26 Don’t Get Complacent—Thinking You’re Foolproof is A Good Way to Set Yourself Up For A Big Mistake: How New Trump Projects Happen 106
Chapter 27 Only In New York! This City Will Serve Up Problems and Solutions You Won’t Find Anywhere Else 112
Chapter 28 How To De-Stress 115
Chapter 29 You Will Be Attacked For Trying To Change Anything: Mar-A-Lago 117
Chapter 30 Set the Record Straight 125
Chapter 31 Do Give Up—On Complainers 128
Chapter 32 Be Patient—You May Have To Wait 20 Years For A Deal To Pay Off: A West Side Story 130
Chapter 33 Fred Trump’s Four-Step Formula For Getting Things Done 135
Chapter 34 the Turnaround Always Starts With Creative, Positive Thinking: 1200 Foreclosed Apartments In Cincinnati 138
Chapter 35 Get the Most From Every Day 142
Chapter 36 Take A Lesson From Muhammad Ali and Me—Know When To Brag: Noise Versus Substance Versus Chemistry 144
Chapter 37 How Would I Look With A Shaved Head? Wrestlemania 147
Chapter 38 When You’re Attacked, Bite Back: A Book and A Lawsuit 150
Chapter 39 Prime Real Estate Falls Into the Pacific—Now What? Trump National Golf Course In Palos Verdes, Calfornia 153
Chapter 40 Think Internationally 157
Chapter 41 Where Others Fail—There’s Your Opportunity: A Wall Street Story 159
Appendix A Trump’s Top 10 List For Success 165
Appendix B Trump’s Rules For Negotiating 167
Index 169
