Table of Contents
Foreword Brad Lomenick 9
Foreword Justina Chen 11
Introduction 15
Chapter 1 Why Social Media? 19
Has social media been destructive or constructive for the church? Todd Adkins
How has social media changed communication? Brian Orme
Should my church be on social media? David Drury
Chapter 2 Content Strategy 33
How do I determine my goals for social media? Drew Gneiser
What should I post, based on my goals? Chad Cannon
What makes content "sticky"? Matt Brown
Chapter 3 Story: Your Church's Story & God's Story 47
Can social media be more than selfies and cat videos? Carrie Kintz
How can I use social media to tell a bigger story? Sam Hoover
What do I need to know to curate the right stories? Mark Forrester
Chapter 4 Connecting with Your Church 61
Are multiple social media accounts better than a single account from my church? Allyson Siwajian
How do I use social media as a tool to foster community? Jose Huergo
How do I tap into volunteer potential to manage social media? Haley Veturis
Chapter 5 Reaching Your Community 75
How do I get to the people I'm trying to reach with social media? Nate Smoyer
What can we do to amplify the special events at our church? Clark Campbell
How do we leverage social media to create a social movement in our community? Austin Graff
Endnotes 91
Resources Appendix: 93
Recommended books, websites, blogs, platforms, and other tools to ignite or bolster your social media presence
Contributors 99
Acknowledgements 105