The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.
This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.
For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers.
This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age.
For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
![Transformative Marketing: Combining New Age Technologies and Human Insights](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.10.3)
Transformative Marketing: Combining New Age Technologies and Human Insights
379![Transformative Marketing: Combining New Age Technologies and Human Insights](http://vs-images.bn-web.com/static/redesign/srcs/images/grey-box.png?v11.10.3)
Transformative Marketing: Combining New Age Technologies and Human Insights
379Product Details
ISBN-13: | 9783031596360 |
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Publisher: | Springer Nature Switzerland |
Publication date: | 07/13/2024 |
Series: | Palgrave Executive Essentials |
Edition description: | 2024 |
Pages: | 379 |
Product dimensions: | 6.10(w) x 9.25(h) x (d) |