Table of Contents
Contents: Introduction: transformations of retailing in Europe after 1945, Ralph Jessen and Lydia Langer; Consumer society revisited: affluence, choice and diversity, Frank Trentmann; Part I Americanization of Retailing? The Introduction of Self-Service: The coming of the supermarket: the processes and consequences of transplanting American know-how into Britain, Gareth Shaw, Adrian Bailey, Andrew Alexander, Dawn Nell and Jane Hamlett; The long way to the supermarket: entrepreneurial innovation and adaptation in 1950s-1960s Italy, Emanuela Scarpellini; How West German retailers learned to sell to a mass consumer society: self-service and supermarkets between 'Americanization' and 'Europeanization', 1950s-1960s, Lydia Langer; Beyond self-service: the limits of 'Americanization' in post-war West German retailing in comparative perspective, Jan Logemann. Part II New and Old Places of Consumption: Automatic trade: self-service and the polycentric early history of slot machines, Angelika Epple; Mail order retailing in Britain since 1945: credit community and technology, Richard Coopey; What'sex are sex shops? The retailing of erotica in West Germany before the legalization of pornography, Elizabeth Heinemann; 'Everything that exists in capitalism can be found in the department store': the development of department stores in the Federal Republic of Germany, 1949-2000, Ralf Banken. Part III Scientific Knowledge, Technical Innovations and the Retail Trade: Managing the unmanageable: the professionalization of market and consumer research in post-war Europe, Stefan Schwarzkopf; Irradiating fish - improving food chains. Retailers as mediators in a German innovation network? 1968-1977, Karin Zachmann; Cool alliances: freezers, frozen fish and the shaping of industry-retail relations in Norway, 1950-1960, Terje Finstad; The barcode revolution in German food retailing, Annika Menke; Index.
