Trade Shows: The Dynamic Managers Handbook On How To Maximize Your Expo Investment

by Dave Donelson

Overview

Whether you’re an exhibitor or a visitor, trade shows can help build your business. You can meet new customers and suppliers, scope out the competition, catch up on industry trends and gossip, and even make a splash in the media. But there’s more to it than buying an ticket to the expo. This handbook will show you how to maximize the return on your trade show dollar.

“Trade Show Exhibition For Fun And Profit” explains how to choose the best shows for your company, how to prepare and operate an effective exhibit or booth, and follow-up on the opportunities you’ll create by marketing at a trade show.

“Getting The Most Out Of Attending Trade Shows” details the best way to manage your time and maximize the return on your costs of attending a show.

“Trade Show Seller Secrets” gives you a look into the exhibitor’s sales practices. Learn how to resist their pressure tactics and apply a few of your own to negotiate profitable deals on the show floor.

Product Details

BN ID:	2940012764836
Publisher:	Donelson SDA, Inc.
Publication date:	07/14/2011
Series:	The Dynamic Manager Handbooks , #16
Sold by:	Barnes & Noble
Format:	eBook
File size:	265 KB

About the Author

The most important skill Dave Donelson learned as a journalist was how to ask questions and truly listen to the answers. That skill helped him in his sales career, too, and was even more important when he became an entrepreneur. Listening to other business owners talk about their successes, failures, experiments and tried-and-true tactics helped him not only avoid repeating their mistakes but encouraged him to persevere and try new strategies. The stories and advice of hundreds of small business owners and managers inspired the Dynamic Manager Guides.

Dave Donelson's careers as a broadcaster, entrepreneur, and writer have taken him to many interesting places, not the least of which is inside hundreds of American businesses. Since 1999, he has been a full time freelance writer, publishing numerous books and regularly contributing to national business magazines and dozens of trade publications serving industries from the automotive aftermarket to sporting goods retailing. He also speaks regularly before groups of all sizes. In previous years, he was an entrepreneur, sales trainer, and management consultant. His clients have included one of every seven commercial TV stations in the US. He's also worked with companies engaged in heavy manufacturing, construction, engineering, industrial sales, general retailing, and consumer services. As an entrepreneur, he founded three companies, owned two TV stations, a steel fabricator, and a construction company, and assisted numerous other businesses in various fields.