Trade Marketing Focus: Empower Key Influencing Factors

Trade Marketing Focus: Empower Key Influencing Factors

by PA Basheer BSc. MA MBA
Trade Marketing Focus: Empower Key Influencing Factors

Trade Marketing Focus: Empower Key Influencing Factors

by PA Basheer BSc. MA MBA

eBook

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Overview

Businesses need to create a great product, but they also need to produce it in the right quantity and make it visible to right consumersand thats why in-house marketing is critical. In this guide, Basheer P.A, a successful business strategist, walks you through, how to create promotional plans and how to execute it, with excellence. The strategies and best practices will help you quickly capture the attention of consumers. He shares insights on key marketing topics, including: ways to maintain a feeling of warmth and connection with customers; elements you must track when observing competitors; tips on using minimum resources to achieve maximum results; and strategies to maximize the value of consumer feedback. Whether youre a business management student, business professional, business owner, distribution, sales or marketing professional or consultant, you can easily take what you apply to overcome common business obstacles and achieve success. Improve the efficiency of yourself, your employees and/or coworkers, and your entire organization with the lessons in Trade Marketing Focus.

Product Details

ISBN-13: 9781482889048
Publisher: Partridge Publishing India
Publication date: 03/31/2017
Sold by: Barnes & Noble
Format: eBook
Pages: 206
File size: 1 MB

About the Author

PA Basheer, BSc., MA, MBA earned a bachelor’s degree in physics, a master’s degree in social science, and the Academic Excellence Award for MBA studies from the MG University Off-Campus Center at Dubai Academic City. He worked with British American Tobacco as a consultant for their Global Travel Retail business and also handled some of the company’s key trade marketing functions. He spearheaded the renowned Electronics Group in the Middle East as CEO—Flexy Electronics&Home Appliances.
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