Tourism Discourse: Language and Global Mobility

by Adam Jaworski, Kenneth A. Loparo (Contribution by), Kenneth A. Loparo

Overview

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Product Details

ISBN-13:	9781403987969
Publisher:	Palgrave Macmillan UK
Publication date:	02/24/2010
Edition description:	2010
Pages:	282
Product dimensions:	5.60(w) x 8.60(h) x 0.90(d)

About the Author

CRISPIN THURLOW is Associate Professor of Communication and Adjunct Associate Professor of Linguistics at the University of Washington, Seattle, USA. His books include Talking Adolescence: Perspectives on Communication in the Teenage Years (2005) and, with Adam Jaworski, Semiotic Landscapes: Language, Image, Space (2009) and Language Tourism, Globalization: The Sociolinguistics of Fleeting Relationships (2010). He is Associate Editor for the National Communication Association's Journal of International and Intercultural Communication.

ADAM JAWORSKI is Professor at the Centre for Language and Communication Research, Cardiff University, UK. His books include Discourse, Communication and Tourism (2005, with Annette Pritchard), The Discourse Reader (2006) and The New Sociolinguistics Reader (Palgrave Macmillan, 2009) (both with Nik Coupland).

Table of Contents

List of Figures and Tables vi

Acknowledgements viii

Introduction Mediating Global Mobility: Language, Tourism, Globalization 1

Part I Discourses on the Move: The Genres and Symbolic Capital of Tourism

1 Elite Mobility and Global Lifestyles: Inflight Magazines 19

2 Borrowed Genres and the Language Market: Trade Signs and Business Cards 49

3 Transient Identities, New Mobilities: Holiday Postcards 91

Part II Mobilizing Language Ideologies: The Metalinguistic Production of Tourism Discourse

4 Linguascaping the Exotic: Newspaper Travelogues 129

5 Language Crossing and Identity Play: Television Holiday Shows 163

6 The Commodification of Local Linguacultures: Guidebook Glossaries 191

Conclusion Tourism Discourse and Banal Globalization 224

Appendix Summary of Data and Analytic Procedures 238

Notes 247

References 254

Index 274

Editorial Reviews

'[The authors] have been extremely successful in giving us the tools, the practices and methods for compiling working corpora to develop this new field of enquiry in the sociolinguistics of tourism. Developing a new critical methodology to examine the discourses that often remained unquestioned in a strictly business studies approach to tourism and hospitality is sufficient justification and recommendation for their innovative work.' - Charlie Mansfield, Journal of Tourism Consumption and Practice

'...the study should prove relevant to scholars interested in the topics of language, representation, international communication and social mobility in a variety of contexts...Thurlow and Jaworski are indubitably developing a very promising research programme. Indeed Tourism Discourse will prove a welcome addition to the scholarly conversation.' - Raymond Oenbring, Discourse & Society

From the Publisher