Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

by Ross Brawn, Adam Parr

Narrated by Adam Parr, Peter Noble

Unabridged — 7 hours, 11 minutes

Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

by Ross Brawn, Adam Parr

Narrated by Adam Parr, Peter Noble

Unabridged — 7 hours, 11 minutes

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Overview

'A must-have*insight into the*awe-inspiring*career of a true motor racing great' Daily Express

Total Competition
is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.


Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman*of Williams for five*years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.*

Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.

Editorial Reviews

Daily Express

'Offers valuable lessons on how to succeed in pressurised environments and forge working relationships with difficult colleagues. And for those in love with the sport, it is a must-have insight into the awe-inspiring career of a true motor racing great.'

Autosport - Edd Straw

'It has widespread appeal as well as offering a unique insight into F1...this is a must-read.'

Wall Street Journal

'The closest thing there is to a certificable genius'

Murray Walker

'Frank, fearless and original... I hung on every word'

Observer - Giles Richards

‘A fascinating insight’

Motorsport

'Eccentric but brilliant...some theories from within could be applied to other professions and indeed personal lives.'

Autosport

'This is a must-read'

Product Details

BN ID: 2940173584090
Publisher: Simon & Schuster UK
Publication date: 08/10/2017
Edition description: Unabridged
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