Table of Contents
Glossary of key names and terms ix
Some key moments in Formula One during the Brawn era xiii
Introduction 1
Part I
Ross Brawn's Career 23
Part II
Strategy in Formula One 83
Introduction 85
The Three Dimensions of Strategy 89
Total Competition 150
Strengths and Weaknesses 161
Human Nature 177
Intelligence 194
Operational Art 198
Rhythms and Routines 207
Personal Organization 216
People 226
Simplicity 233
Racing 237
Leadership 251
Part III
Observations 273
Observation 1 Strategy is a system. 275
Observation 2 Avoid unnecessary conflict. 276
Observation 3 Build trust consciously. 278
Observation 4 Know yourself and know the other. 279
Observation 5 Embrace humility. 280
Observation 6 Invest in people and culture. 281
Observation 7 Take the measure of time. 283
Observation 8 A complete process leads to a competitive product. 284
Observation 9 Develop and apply a set of rhythms and routines. 285
Observation 10 Just adopt!! 286
Observation 11 Define the line - and own it. 287
Observation 12 Strive for simplicity, manage complexity. 289
Observation 13 People innovate naturally. 290
Observation 14 There is a place for data - and intuition. 291
Observation 15 Strategy can be studied and applied. 291
Selected further reading 293
Acknowledgements 297
Picture credits 299
Index 301