Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

by Ross Brawn, Adam Parr
Total Competition: Lessons in Strategy from Formula One

Total Competition: Lessons in Strategy from Formula One

by Ross Brawn, Adam Parr

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Overview

From Ross Brawn—one of the most successful figures in Formula One auto racing—comes a compelling insider’s account of what it takes to win, featuring practical advice for overcoming obstacles and becoming a champion both on and off the racetrack.

Formula One racing is a wildly popular global sport with millions of fans and billions more engineering dollars at stake. For four decades, Ross Brawn has been one of the most innovative technical directors and team principals in the high-stakes world of Formula One. He is considered the most successful competitor in the history of Formula One to date, and “the closest thing there is to a certifiable genius” (The Wall Street Journal). Leading Benetton, Ferrari, Honda, and Mercedes, he has worked with legendary drivers such as Michael Schumacher, Jenson Button, and Lewis Hamilton to make them Grand Prix champions. Now, in this fascinating book, presented as a frank conversation between Brawn and fellow Formula One competitor Adam Parr, Brawn reflects upon his career, shares the philosophies and methods that led to his success, and offers lessons that every leader working with teams—at work, play, or home—can use to achieve their own goals, too.

Brawn and Parr share details about the unique pressures of Formula One racing and the intense, cutthroat world they inhabited, where coming in second place is never good enough. Just as Phil Knight recounted his accomplishments and devastating setbacks in the building of the Nike brand in the New York Times bestseller Shoe Dog, this book also provides a blueprint for leading teams, imparting lessons such as “Embrace Humility,” “Invest in People and Culture,” “Strive for Simplicity, Manage Complexity,” and much more.

Product Details

ISBN-13: 9781471162381
Publisher: Simon & Schuster UK
Publication date: 10/17/2017
Pages: 336
Sales rank: 559,864
Product dimensions: 5.10(w) x 7.70(h) x 1.00(d)

About the Author

Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.

Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.

Table of Contents

Glossary of key names and terms ix

Some key moments in Formula One during the Brawn era xiii

Introduction 1

Part I

Ross Brawn's Career 23

Part II

Strategy in Formula One 83

Introduction 85

The Three Dimensions of Strategy 89

Total Competition 150

Strengths and Weaknesses 161

Human Nature 177

Intelligence 194

Operational Art 198

Rhythms and Routines 207

Personal Organization 216

People 226

Simplicity 233

Racing 237

Leadership 251

Part III

Observations 273

Observation 1 Strategy is a system. 275

Observation 2 Avoid unnecessary conflict. 276

Observation 3 Build trust consciously. 278

Observation 4 Know yourself and know the other. 279

Observation 5 Embrace humility. 280

Observation 6 Invest in people and culture. 281

Observation 7 Take the measure of time. 283

Observation 8 A complete process leads to a competitive product. 284

Observation 9 Develop and apply a set of rhythms and routines. 285

Observation 10 Just adopt!! 286

Observation 11 Define the line - and own it. 287

Observation 12 Strive for simplicity, manage complexity. 289

Observation 13 People innovate naturally. 290

Observation 14 There is a place for data - and intuition. 291

Observation 15 Strategy can be studied and applied. 291

Selected further reading 293

Acknowledgements 297

Picture credits 299

Index 301

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