Tom Eckersley: A Mid-Century Modern Master

Tom Eckersley: A Mid-Century Modern Master

by Paul Rennie
Tom Eckersley: A Mid-Century Modern Master

Tom Eckersley: A Mid-Century Modern Master

by Paul Rennie

Hardcover

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Overview

An overview of the work of 20th-century graphic design icon Tom Eckersley – packed with hundreds of his instantly recognisable designs.

From iconic posters for the Post Office and London Transport to designs for brands such as Guinness, this richly illustrated book explores the work of influential British poster artist and design teacher Tom Eckersley (1914–1997).

Part of the 'outsider' generation that transformed graphic design in Britain in the mid-century era, Eckersley’s instantly recognisable posters have become true icons of 20th-century style. Here, design writer and former Eckersley archivist Paul Rennie gives a fascinating exploration of Eckersley’s life and work, from his Northern upbringing and early career, through pioneering work during the Second World War, to his central role in mid-century graphic design in the decades that followed.

Over 200 designs from throughout Eckersley’s career are featured. Made in his signature style combining bold, bright colours and flat graphic shapes, there are designs for clients such as the BBC, British Rail, Keep Britain Tidy, Gillette, BP and Shell.

The book also examines Eckersley’s position at the forefront of the explosion of print culture in the 20th century, how he helped to transform design education in Britain, and the lasting legacy he left behind.

A celebration of a true mid-century modern master, this is the first book on Tom Eckersley of its kind and will appeal to anyone interested in graphic design and visual communication.

 

Product Details

ISBN-13: 9781849946049
Publisher: Rizzoli
Publication date: 07/08/2021
Pages: 256
Product dimensions: 8.70(w) x 8.70(h) x 1.10(d)

About the Author

Paul Rennie is subject leader in context of Graphic Design Communication at Central Saint Martins. He is the author of Modern British Posters and runs Rennies Seaside Modern in Folkestone, Kent, a shop that specialises in British 20th-century art and design.

Paul Rennie is subject leader in context of Graphic Design Communication at Central Saint Martins. He is the author of Modern British Posters and runs Rennies Seaside Modern in Folkestone, Kent, a shop that specialises in British 20th-century art and design.

Table of Contents

Introduction
CHAPTER 1 North-westernism
The Modern Machine-ensemble and Manchester, the Great City of Progress
Dissent, Design and Progress
The Modern Machine-ensemble
The Making of Manchester (a grand city of progress)
North-western Dissenting Radicalism
CHAPTER 2 Early Years
Illness and Reading, and Drawing
Salford School of Art
Paul Nash (1889–1946)
Edward McKnight Kauffer (1890–1954)
Adolphe Mouron (Cassandre) (1901–68)
CHAPTER 3 London and the 1930s
A Network of Patronage
Patrons of the Poster
Other Work
CHAPTER 4 1940s
Crisis and Compatriots
The RAF
Safety and Industrial Production
Post-war RoSPA
The Wartime GPO
The Post-war Environment
Gillette
Book Illustrating
Ealing Films
CHAPTER 5 1950s
International Colleagues and Outlook
Alliance Graphique Internationale
Poster Design, 1954
The Design Research Unit and Mass Observation
Artist Partners
London College of Printing (LCP), Back Hill
CHAPTER 6 1960s
Modern Design and Modern Life
Teaching in the 1960s
Design Work in the 1960s
1960s Poster Design
CHAPTER 7 1970s and Beyond
Retirement and Reputation
Work for London Transport, 1970s and Beyond
Valedictories
Design Legacies
Appendix
Visual Communication, Economy, Social Progress and Intelligence
Colour Lithography
The Lithographic Poster in Modern Life
Photo-mechanical and Offset Reproduction
The Offset Poster and Modern Life
Post-war Printing
The Ideas Poster
Power: Position, Scale and Point of View
Flat Colour
Sparkle and Pattern
Economy
How Posters Survive
Poster Sizes
Bibliographya
Thanks
Index
Picture credits

 
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