Today's Public Relations: An Introduction / Edition 1

by Robert L. Heath, Timothy Coombs

Overview

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

Product Details

ISBN-13:	9781412926355
Publisher:	SAGE Publications
Publication date:	10/19/2005
Edition description:	New Edition
Pages:	560
Product dimensions:	8.00(w) x 10.00(h) x (d)

About the Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

W. Timothy Coombs (Ph D Purdue University in Public Affairs and Issues Management) is the George T and Glady H Abell Professor in Liberal Arts in Department of Communication at Texas A&M University. His primary areas of research are crisis communication and CSR including the award-winning book Ongoing Crisis Communication. He is the current editor for Corporation Communication: An International Journal. His research has appeared in Management Communication Quarterly, Public Relations Review, Corporate Reputation Review, Journal of Public Relations Research, Journal of Communication Management, Business Horizons, and the Journal of Business Communication.

Table of Contents

Preface
Acknowledgments
1. Strategic Public Relations Building: An Ethical Organization Communicating Effectively
2. History of Public Relationships
3. Managing Mutually Beneficial Relationships
4. The Value of Research
5. Elements of Planning
6. Taking Action: Strategic Messaging
7. Evaluation of Public Relations Efforts
8. Public Relations Theory in Practice
9. Ethical and Legal Restraints on Public Relations Practice
10. Monitoring and Managing Issues
11. Selecting Media, Technologies, and Communication Tools
12. Publicity, Promotion, and Writing
13. Collaborative Decision Making
14. Building a Career
15. The Future of Public Relations: Globalism and Cyberspace
References
Index
About the Authors

Editorial Reviews

"Though written primarily for students, many professionals could benefit from the informative case studies and guidelines that adorn this volume. This book also looks at international public relations giving the student a hint of what global communications is like. "

Book Nook - Santan Rodrigues

"Though written primarily for students, many professionals could benefit from the informative case studies and guidelines that adorn this volume. This book also looks at international public relations giving the student a hint of what global communications is like. "— Santan Rodrigues

Book Nook