Time and Media Markets / Edition 1

by Alan B. Albarran, Angel Arrese Reca

Overview

This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars, comm. research centers, and grad-level seminars in media mgmt. & economics.

Product Details

ISBN-13:	9780805841138
Publisher:	Taylor & Francis
Publication date:	07/01/2002
Series:	Routledge Communication Series
Edition description:	New Edition
Pages:	190
Product dimensions:	6.00(w) x 9.00(h) x (d)
Lexile:	1360L (what's this?)

About the Author

Alan B. Albarran, Angel Arrese Reca

Table of Contents

Contents: Preface. A.B. Albarran, A. Arrese, Time and Media Markets: An Introduction. J. Durand, Media and Representation of Time. D.G. MacDonald, J.W. Dimmick, Time as a Niche Dimension: Competition Between the Internet and Television. R.G. Picard, M. Grönlund, Temporal Aspects of Media Distribution. D. Shaver, M.A. Shaver, The Impact of Concentration and Convergence on Managerial Efficiencies of Time and Cost. M. Medina, Time Management and CNN Strategies (1980-2000). D.H. Goff, Online, Time Is Money: Internet Growth and the Cost of Access in the United Kingdom and Europe. F.J. Pérez-Latre, Advertising and Internet Usage: A Perspective From Time and Media Planning. A. Nieto, Media Markets as Time Markets: The Case of Spain. P.F. Phalen, Trading Time and Money for Information in the Television Advertising Market: Strategies and Consequences. A. Arrese, A.B. Albarran, Time and Media Markets: Summary and Research Agenda.

Editorial Reviews

"For researchers with interests related to time and media questions, the book can be a helpful source and a valuable foundation for developing and expanding study in the area."
—Journalism & Mass Communication Quarterly

"...Time and Media Markets contains nine studies for our consideration. The result is a book that has the breadth of a good conference and the rigor that comes from review....The strength of the book lies in the ideas rather than the evidence. While narrowly focused, challenging theoretical investigation is sorely needed in media scholarship. Even if one doesn't wish to investigate time, the process of breaking apart a construct and rigorously evaluating it a worth academic exercise."
—The International Journal of Media Management

From the Publisher

Albarran (radio, television and film, U. of North Texas) and Arrese (U. of Navarra) introduce ten papers on time and media markets with an overview of philosophical musings on time and scholarly media journals. International contributors report on such "attention economy" factors as how media influence the way we perceive time, media displacement in the wake of competition from the Internet, and the impact of economic convergence on evolving media corporations. The editors conclude with an agenda for future research. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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