This Note's For You: Popular Music + Advertising = Marketing Excellence

by David Allan

Overview

This Note's For You talks of the people who created the campaigns with the songs we remember the most. This collection of award-winning music in advertising campaigns is not available together anywhere else. It shows where this art in advertising form has been, where it is now, and provides the foundation for where it will go.

Product Details

ISBN-13:	9781631570018
Publisher:	Business Expert Press
Publication date:	01/20/2015
Pages:	150
Sales rank:	667,814
Product dimensions:	6.00(w) x 9.00(h) x 0.43(d)

About the Author

David Allan, PhD, is the chair and professor of music marketing at Saint Joseph's University in Philadelphia, PA. Allan brings to his academic career the experience from a 20 year plus career in radio broadcasting that began as a disc jockey and ended as a VP/GM for Clear Channel (now iHeartMedia). Allan has a BA in communications from American University, an MBA in marketing from Saint Joseph's University, and a PhD in mass media and communication from Temple University. Allan has published in the Journal of Consumer Research, Journal of Business Research, and the Journal of Advertising Research. He has been quoted in Billboard Magazine, USA Today, and The Wall Street Journal.