The authors propose to treat the writing of scientific and popular science works not as exhausting work, but as an exciting and enjoyable activity. A lot of simple templates and effective techniques that are recommended to be used at different stages of creating a work allow you to cope with an idea of any complexity. In this case, not only the author of the text will benefit, but also the readers. The work, written on the recommendations of Gerald Graff and Kathy Birkenstein, will not only be serious and relevant - it will be understandable and entertaining! The authors also introduce readers to the basic rhetorical techniques that will allow them to convincingly defend their point of view in front of any audience. The tools for polemics described in the book are universal. They will help you feel confident when making presentations, reading reports and during the most heated and complex discussions. The book is an extremely practical methodological guide, useful not only for scientists who write articles, reports and dissertations, but also for students who often encounter difficulties in creating essays, term papers and theses.
