The Zero-Budget Game Marketing Manual

The Zero-Budget Game Marketing Manual

by Jamin Smith
The Zero-Budget Game Marketing Manual

The Zero-Budget Game Marketing Manual

by Jamin Smith

eBook

$6.99 

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Overview

So you've made a game - a great game! - but nobody has bought it. Nobody is talking about it. Nobody knows it exists.

Your problem is one shared with almost every indie developer out there: a lack of awareness.

How do you get attention in a saturated market? How do you communicate what makes your game unique through your marketing assets? How do you create a community and build channels to support it? How do you reach the games media and get influencers playing your game?

How do you sell more copies of your game without having to spend money yourself?

This comprehensive manual - and accompanying materials - shows you how to get your game the attention it deserves with practical, actionable advice, accumulated over twelve years of AAA and indie game marketing experience.

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"Whether you're preparing your first indie release, or already have a few under your belt, this book will help ensure you reach an audience." — Adam Phillips, Square Enix

Product Details

BN ID: 2940162923534
Publisher: Superstring
Publication date: 05/14/2020
Sold by: Barnes & Noble
Format: eBook
File size: 4 MB

About the Author

Jamin Smith is a Global Brand Manager for one of the game industry’s biggest publishers and the Director of Superstring – a micro-studio based in London, UK. Graduating with a degree in Computer Game Technology from the University of Portsmouth before spending over a decade in the world of marketing (the dark side), Jamin has maintained a passion for independent development and helping small studios get the word out about their games. He lives in London but misses the country.
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