Through selfless sacrifice and consistent show-stealing performances, the Young Bucks make an argument for greatest tag team of all time. And through their innovations in merchandising, self-branding, and ability to inspire, they also make an argument for the most influential wrestlers of the last decade. If you enjoy anything about pro-wrestling in the year 2020, chances are you owe at least a bit a gratitude to these good Christian boys. They’re the architects."
Through innovation both inside the ring and in marketing themselves outside the ring, The Young Bucks opened the door and led the way to a seismic change in the pro wrestling industry, which changed the very structure of the game.
"The Young Bucks are two guys who not only beat the odds to become one of the greatest, most popular tag teams ever, but also two industry changing visionaries. Matt and Nick are two of the smartest, hard-working, passionate individuals I’ve met during my 28 year career. With the creation of AEW, The Bucks will definitely leave the pro wrestling industry in a much better place then they discovered it in."
These guys are the pioneers of making it BIG in the pro wrestling business outside of the corporate structure by doing things their own way: Booking their own tours worldwide, creating their own mainstream bestselling merch, producing their game-changing weekly YouTube series and basically making every critic eat their own words by constantly having excellent matches, with amazing athleticism and a dose of satirical humour. On top of that, they’ve remained the same guys and retained their strong family values the whole time. Matt and Nick are the true definition of success in the wrestling world... and beyond.”
11/01/2020
Matt and Nick Jackson, known professionally as "The Young Bucks," are brothers who, at a young age, had a passion for professional wrestling. They grew up in Southern California in a lower-class but God-fearing, supportive family that allowed them, within limits, to explore and develop this passion. This story, written in a personal, narrative style by both brothers in alternating chapters, chronicles their development from playing, as children, in homemade, makeshift wrestling rings located behind local buildings and houses, to their successes in the world of professional wrestling and life outside of the ring. Their relentless work and energy, and their savvy business decision-making and marketing skills, led them to be noticed by Tony Kahn, who, in 2019, involved them heavily in founding All Elite Wrestling (AEW), an organization that competes directly with World Wrestling Entertainment. Nick and Matt currently serve as AEW executive vice presidents. VERDICT Those not familiar with professional wrestling may initially get lost in a sea of names, places, and events that often seem to blur together. However, this intriguing, personal, family-centered telling of the Jacksons' story will draw in and inspire many readers. Recommended for public libraries, and some academic business collections.—Steve Dixon, State Univ. of New York, Delhi
These guys are the pioneers of making it BIG in the pro wrestling business outside of the corporate structure by doing things their own way: Booking their own tours worldwide, creating their own mainstream bestselling merch, producing their game-changing weekly YouTube series and basically making every critic eat their own words by constantly having excellent matches, with amazing athleticism and a dose of satirical humour. On top of that, they’ve remained the same guys and retained their strong family values the whole time. Matt and Nick are the true definition of success in the wrestling world... and beyond.” — Chris Jericho, multiple-time world champion and author of three New York Times bestsellers
"The Young Bucks are two guys who not only beat the odds to become one of the greatest, most popular tag teams ever, but also two industry changing visionaries. Matt and Nick are two of the smartest, hard-working, passionate individuals I’ve met during my 28 year career. With the creation of AEW, The Bucks will definitely leave the pro wrestling industry in a much better place then they discovered it in." — Matt Hardy, multiple-time world tag team champion
“Through selfless sacrifice and consistent show-stealing performances, the Young Bucks make an argument for greatest tag team of all time. And through their innovations in merchandising, self-branding, and ability to inspire, they also make an argument for the most influential wrestlers of the last decade. If you enjoy anything about pro-wrestling in the year 2020, chances are you owe at least a bit a gratitude to these good Christian boys. They’re the architects." — Kenny Omega, the greatest wrestler alive (probably) and Executive Vice President of All Elite Wrestling
“Through innovation both inside the ring and in marketing themselves outside the ring, The Young Bucks opened the door and led the way to a seismic change in the pro wrestling industry, which changed the very structure of the game.” — Dave Meltzer, journalist, sports historian, and publisher and editor of the Wrestling Observer Newsletter
"This intriguing, personal, family-centered telling of the Jacksons’ story will draw in and inspire many readers." — Library Journal
“Young Bucks makes you feel motivated to pursue your own dreams and shows us the real meaning behind the phrase, ‘Never give up’…Whether you’re looking for a book on pro wrestling, a motivational journey or an example of how to take a risk and start a business to do things on your own terms: this is a book for you.” — SLAM! Wrestling
Young Bucks makes you feel motivated to pursue your own dreams and shows us the real meaning behind the phrase, ‘Never give up’…Whether you’re looking for a book on pro wrestling, a motivational journey or an example of how to take a risk and start a business to do things on your own terms: this is a book for you.
