Table of Contents
Introduction: "What did he say?" The Art of Communication 9
How This Book Can Help 11
Chapter 1 Getting Your Message Across 13
The Persuasive Speech of Patrick Henry 13
The Inspirational Speech of John F. Kennedy 18
The Informational Speech of John F. Kennedy 23
A Congratulatory "Thank You" Delivered by George W. Bush 26
Speakers and Speeches 34
Chapter 2 The Building Blocks of a Good Presentation 37
The Message 38
The Audience 42
The Research 45
Writing 46
Auxiliary Tools 46
Practice 47
The Setting 48
Preparing to Deliver 50
The Delivery 51
Feedback 52
Experience 53
Chapter 3 The Message and the Audience 55
Abraham Lincoln's Message 56
What is Your Message? 58
Language and Tone 65
A Final Point About Message and Audience 68
Chapter 4 The Research 69
Ronald Reagan's Provocative Speech 70
Identifying Facts 78
Be Sure of Your Sources 80
Chapter 5 The Writing 85
The Outline 86
Drafting Your Speech 99
Editing Your Work 100
Take Your Speech for a Test Drive 111
A Third Draft? 112
To Memorize or Not? 113
Nontraditional Presentation Methods 115
Writing Wrap-Up 121
Case Study: Todd Fitzgerald 122
Chapter 6 Auxiliary Tools 125
Slide Show/PowerPoint 127
Print 132
Video 133
Sound 135
Outside the Box 138
Knowing How to Use Your Tools 144
Case Study: Marty Van Westen 145
Chapter 7 The Setting 147
The Venue 149
Working the Room 158
Chapter 8 Practice 163
Practice Makes Perfect 164
Talking to Yourself 166
Your Physical Presence 174
Chapter 9 Preparing to Deliver 189
Preparing Yourself 190
Preparing Your Materials 192
Checking it Twice 193
A Wrinkle in the Plan 194
Chapter 10 The Delivery 197
Taking the Stage 198
Your Speech Presentation 199
Timing 203
Environmental Awareness 204
Chapter 11 Feedback 207
Q&A 208
Audience Surveys 211
Host Feedback 213
Conclusion: Putting It All into Action 215
Glossary 217
Bibliography 221
Index 223
