Table of Contents
Introduction When New Technologies Converge xi
How to think about ethics when tech evolves faster than we can predict. Beena Ammanath
Section 1 New Fundamentals
1 How Brands Can Enter the Metaverse 3
Build a strategy for the next frontier. Janet Balis
2 How NFTs Create Value 13
Understanding this new asset class. Steve Kaczynski Scott Duke Kominers
3 Stablecoins and the Future of Money 27
Will central banks and the private sector team up? Christian Catalini Jai Massari
4 The Future of Contactless Commerce 41
From "pay by face" to AI shopping assistants. Mark Purdy
5 How to Attract Top Tech Talent 55
New ways to recruit and retain in a competitive market. Jonathan Frick KC George Julie Coffman
Section 2 Fresh Takes on Mature Tech
6 What Leaders Need to Know About the Cloud 65
What's next for your company's most efficient, innovative, and scalable platform? Bhaskar Ghosh Karthik Narain
7 Say Goodbye to Cookies 75
Demand both personalization and privacy. Tim Glomb
8 Could Ransomware Attacks Ultimately Benefit Consumers? 83
Companies take cybersecurity more seriously when their own money is on the line. Rahul Telang
Section 3 AI for the Rest of Us
9 Al Doesn't Have to Be Too Expensive or Complicated 93
Move from a big-data approach to a good-data approach. Andrew Ng
10 No-Code Platforms Can Bring Al to Small and Midsize Businesses 103
Soon, anyone will be able to train an algorithm. Jonathon Reilly
11 How Warehouse Workers Really Feel About Automation 113
Employees from around the world share their concerns and hopes. Joe Lui Raghav Narsalay Rushda Afzal Ida Nair Sharma Dave Light
Section 4 Trust Me
12 Do Your Digital Design Choices Take Advantage of Customers? 129
Misleading consumers into spending more can hurt you in the long run. Michael Luca Fiona Scott Morton
13 How Digital Trust Varies Around the World 145
Attitudes, behaviors, environments, and user experiences differ widely. Bhaskar Chakravorti Ajay Bhalla Ravi Shankar Chaturvedi
About the Contributors 161
Index 167