The Wisdom of the Generals: Generals and Admirals Help You with Daily Challenges

by William H Cohen PH

Overview

To master the art of business-or the art of war-you must become master of many arts. The art of decision-making. The art of motivation. Of planning. Of team-building. Most of all, the art of leadership. Written by retired U.S. Air Force General and corporate executive William A. Cohen, Wisdom of the Generals draws on the leadership genius of more than 150 great warriors-from ancient Chinese warload Sun Tzu to Desert Storm hero General Colin Powell. Then it distills their brilliance into practical, inspirational lessons on the pursuit of excellence in sixty-four criteria essential to business success. Business leaders-and those who aspire to lead-will find savvy, inspirational treatises on planning and problem solving, teamwork and training, competence and commitment, adversity, motivation, integrity, morale building, and every one of the leadership arts that create victory in the arenas of business, of war, and of life.

Product Details

ISBN-13:	9780996893534
Publisher:	Pyramid Press
Publication date:	05/01/2018
Edition description:	2nd ed.
Pages:	256
Product dimensions:	5.50(w) x 8.40(h) x 0.60(d)

About the Author

William A. Cohen, PhD, Major General USAF, Ret. has seen combat in both the American and Israeli Air Forces. He has also been in leadership positions for many business and other organizations from university department chair and institute director to company president. A former president of the West Point Society of Los Angeles, he is the author of more than 50 books on business and leadership topics published in 23 languages. He is Founding President and President Emeriti of the accredited nonprofit graduate school, the California Institute of Advanced Management and currently president of the Institute of Leader Arts which conducts leadership training internationally.

Table of Contents

Part I Introduction: Why Apply Wisdom from War to Civilian Pursuits? 1

Part II What the Generals Know 7

Part III Wisdom by Topic and Lessons 13

Adversity How to deal with it effectively 19

Aggressiveness The kind that is good 23

Attitude It can make all the difference 26

Audacity The quality that enables impossible success 30

Caring You must care about people to succeed 33

Change Become a change leader 35

Character Character counts in war and success 38

Cohesion Cohesion means sticking together 40

Commitment Those who are committed, succeed 42

Competence Its important 44

Communication Do it the right way 46

Competition How to outthink it 49

Courage What it really means 51

Deception How to outwit the adversary on the battlefield and in the marketplace 54

Decision Making How to make the right decision 56

Defense How to best defend when attacked 58

Delegation Why it is necessary and how to do it 60

Depression How to minimize its affects 62

Doubt Avoiding it and why you must be resolute 64

Duty Why it comes first 67

Endurance The first virtue according to Napoleon 69

Enthusiasm A powerful force to have on your side 71

Example A powerful force for leading 73

Exploitation of Success A powerful force sometimes 76

Failure How to minimize and avoid 78

Fear How to control your fear 81

Flexibility An essential quality for succeeding 83

Goals How to select and reach your goals 85

Hope In challenging situations 87

Humor Its use and misuse 89

Imagination Using it for success 91

Initiative Using this winning quality 93

Integrity Why this quality is the most important 95

Judgment Decisions that bring success 98

Justice A lack of justice can lead to failure 101

Leadership The concept that maximizes performance 103

Learning How learning leads to the right results 106

Logistics Without good logistics, strategy is incomplete 109

Luck How to consistently have good luck 111

Mistakes What to do when they're made 113

Morale The secret force multiplier 115

Motivation How to work miracles 117

Opportunity There are always opportunities 120

Optimism How to work numbers 122

People Victory and success depends on people 124

Persistence How to reach your goals and objectives 126

Planning Those who fail to plan, plan to fail 128

Preparedness An ounce of preparedness saves a pound of failure 131

Problem Solving You can eat an elephant a bit at a time 133

Promotion How to get promoted 135

Respect Respect others as you would respect yourself 138

Responsibility How to be ready for it and accept it when it comes 140

Risk You cannot avoid or even manage risk, but you can calculate and take the right risks 142

Rules and Regulations Sometimes you need to break the rules, but know which rules and when 145

Self-Confidence How to get it and use it 148

Self-Control Its importance and maintenance 151

Strategy The idea is to concentrate superior resources to your competitor at the decisive point 153

Stress How to handle stress 156

Success How to reach your goals and objectives 158

Surprise Surprise is most important when dealing with a competitor or adversary 161

Tact How to deal with subordinates, superiors and associates 164

Teamwork A team's success comes from working together 166

Time or Timing For every season there is a purpose under heaven (Ecclesiastes 3:1) 169

Training Eases your way to victory 172

Trust How to earn and keep trust and respect 174

Values How to know and maintain your values 176

Victory Victory with honor and respect is a worthy goal 178

Vision You can't reach your goals unless you know what they are 180

Part IV The Contributors and What they Did 183

Index 237