The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

by Pamela Slim

Overview

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view

Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single type of person—and end up missing out on endless opportunities to sell their services or products.

Award-winning business coach, speaker and author Pamela Slim has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses. In The Widest Net, she explains how to build strong diverse relationships, identify and connect with new partners, expand markets, generate leads, and find new customers in places you may never have considered.

Social media is a valuable business tool, but it can often create a comfortable cocoon for entrepreneurs, marketers, and leaders who all need to understand the entirety of the marketplace, not just their own social graph. With this book as a guide, you’ll learn how to connect with potential clients and customers using the true breadth of the marketplace, which she calls an ecosystem of living connections.

The Widest Net shows how to:

• Search outside your own lens/bias/routine/history to target ideal customers.
• Attract the interest and attention of new leads by learning more about them authentically.
• Develop products and services suited to these customers.
• Sell through a trusted reciprocity framework where your customers become part of your ecosystem and you each help the other grow.
• Build and sustain loyalty and trust with new customers.
• Nurture a diverse and resilient customer base by identifying and adjusting to the ideal customer target over time.
  
  
  

Product Details

ISBN-13:	9781264266791
Publisher:	McGraw Hill LLC
Publication date:	11/09/2021
Pages:	288
Product dimensions:	5.80(w) x 9.00(h) x 1.20(d)

About the Author

Pamela Slim from Mesa, Arizona has helped thousands of entrepreneurs around the world start, sustain, and scale their businesses for more than two decades. She is an award-winning business coach, speaker, and the author of Body of Work and Escape From Cubicle Nation.

Table of Contents

Acknowledgments ix

Introduction xiii

Chapter 1 Step 1: Find the Mission at Your Root 1

Chapter 2 Step 2: Identify Your Values 17

Chapter 3 Step 3: Describe the Customer of Your Dreams 27

Chapter 4 Step 4: The Offer They Can't Refuse 49

Chapter 5 Step 5: The Watering Holes Where They Gather 73

Chapter 6 Step 6: The Seeds You Plant 103

Chapter 7 Step 7: The Beacon You Light 135

Chapter 8 Step 8: The Sales You Make 167

Chapter 9 Step 9: The Partnerships You Form 189

Chapter 10 Step 10: The Ecosystem You Protect 211

Conclusion 241

Notes 247

Index 249