The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals

by Ned Herrmann, Ann Herrmann-Nehdi

Overview

The long-awaited update of the classic guide to outperforming the competition using Herrmann International's trademark Whole Brain Methodology

Packed with new research, updated examples, and more actionable content, The Whole Brain Business Book outlines four basic thinking styles--administrator, talker, problem-solver, dreamer--corresponding to the four quadrants of the brain and explains that many are dominated by only one quadrant. By getting out of the "brain rut" and channeling all four quadrants, business people and organizations can become more flexible, creative, and competitive.

Herrmann-Nehdi uses her extensive research and experience working with her father and expert practitioners across the globe to highlight new research developments, replace outdated information, incorporate new stories and real-world examples while building on the core applications of The Whole Brain Business Book.

Product Details

ISBN-13:	9780071843836
Publisher:	McGraw Hill LLC
Publication date:	08/21/2015
Sold by:	Barnes & Noble
Format:	eBook
Pages:	384
File size:	16 MB
Note:	This product may take a few minutes to download.

About the Author

Ann Herrmann-Nehdi is CEO of Herrmann International, the company that originated the Whole Brain Thinking approach and developed the Herrmann Brain Dominance Instrument (HBDI), a widely used assessment tool.

Table of Contents

PREFACE TO THE SECOND EDITION

ACKNOWLEDGMENTS

INTRODUCTION

PART 1

THE WHOLE BRAIN FRAMEWORK

CHAPTER 1 Every Business Runs on Thinking

CHAPTER 2 Making Sense of Thinking: A Practical Organizing Principle for Business 15

CHAPTER 3 Getting Smart About Work: Your Thinking Preferences, Your Competencies, and Your Career 27

CHAPTER 4 What You Need to Know So You Can Grow: Becoming a Whole Brain Thinker 45

CHAPTER 5 Expect Difference, and Then Take Advantage of It! 61

CHAPTER 6 Getting More Satisfaction from Work: Why “Smart” Is Relative 77

PART 2

WHERE THINKING MEETS THE BOTTOM LINE

CHAPTER 7 Becoming a Thinking Manager: How to Get Results from Cognitive Differences 101

CHAPTER 8 Communicating Across Thinking Styles: How to Break Through the Mental Static 123

CHAPTER 9 Getting Work Done: Motivating, Delegating and Managing in All Directions 137

CHAPTER 10 Productivity Through Fit: Individual, Job, and Assignment Alignment 149
CHAPTER 11 Growing Yourself and Others: Developing, Coaching, and Mentoring with Thinking and Learning in Mind 161

CHAPTER 12 Teams that Work: Getting Advantage from Difference 175

CHAPTER 13 Influencing, Getting Buy- In, and Connecting with Your Customers: Thinking Behind the Pitch 191

PART 3

LEADING THE WAY THROUGH BUSINESS COMPLEXITIES

CHAPTER 14 Whole Brain Leadership: The Secret to Thriving in Today’s World 203

CHAPTER 15 Making Vision and Values Actionable: How to Align Any Business for Optimum Performance 213

CHAPTER 16 The Essential Shift to Strategic Thinking: Making Strategic Planning Pay Off 229

CHAPTER 17 Reorganization That Really Works: Energizing for Breakthrough Business Outcomes 241

CHAPTER 18 Dealing with Disruption: When Business Adversity, Risk, or Crisis Strikes 251

CHAPTER 19 Making Change Work: How to Break Through the Mindset Barrier 261

CHAPTER 20 How CEOs Think and Lead: Insights from Research on CEOs Around the World 273

PART 4

TAPPING INTO BREAKTHROUGH THINKING

CHAPTER 21 Increasing Business Creativity and Innovation—Head First 293

CHAPTER 22 Getting Business Results from Creative Thinking 311

CHAPTER 23 Want Enterprise- wide Innovation? Make Creativity a Core Competency for Every Job Across the Business 331

PART 5

PERSONAL GROWTH THROUGH WHOLE BRAIN THINKING

CHAPTER 24 Stretching Your Thinking and Overcoming Mental Blind Spots 347

CHAPTER 25 Entrepreneurial Thinking: What It Is, Why You Need It, and How to Develop It 361

CHAPTER 26 Breaking Down the Barriers to Whole Brain Growth 377

AFTERWORD 387

APPENDIX A HBDI Profile Interpretation Guide 389

NOTES 391

INDEX 399