The Vulnerability of Corporate Reputation: Leadership for Sustainable Long-Term Value

by Peter Verhezen

Overview

The Vulnerability of Corporate Reputation explores the role that reputation plays in the success and failures of companies. This book focuses on the traditional topic of reputation risk management, the process of reputation, reputational excellence and examines leaders whose reputation and foresight could benefit the organization they steer.

Product Details

ISBN-13:	9781137547354
Publisher:	Palgrave Macmillan UK
Publication date:	01/14/2014
Edition description:	1st ed. 2015
Pages:	147
Product dimensions:	5.51(w) x 8.50(h) x 0.02(d)

About the Author

Peter Verhezen is Adjunct Professor at the Melbourne Business School, Australia, and Visiting Professor at the University of Antwerp, Belgium. As the Principal of Verhezen & Associates he advises boards on risk management and governance in Southeast Asia. He is also a Senior Consultant for Corporate Governance at IFC-WorldBank in Asia-Pacific.

Table of Contents

Introductory Comments: The Traps of Maximizing Shareholder Value
PART I: THE COMPLEXITY OF GOVERNING REPUTATION RISK
1. Winning the 'Hearts and Minds' of Stakeholders
1.1. Potential Causes of Reputation Risks
1.2. Reducing Reputation Risks
2. Reputation under Direct, Indirect and Network Reciprocity
2.1. Champions of Good Reputation
2.2. Parable of Organizational Evolution and the Function of Reputation
PART II: THE QUEST FOR REPUTATIONAL EXCELLENCE
3. Reputation in a Digitized World: Act Responsibly, Always
3.1. Reputation Excellence in a digitized world
3.2. Corporate Responsibility and its 'glowing effect' on Reputation
4. Boards Acting Wisely: Be Different Beyond Compliance
4.1. A Board's Responsibility for creating a Meaningful Purpose in business
4.2. Transparency beyond Compliance, Motivation beyond Pecuniary Rewards
Concluding Remarks: the Vulnerability of Corporate Reputation