The User's Journey: Storymapping Products That People Love

by Donna Lichaw

Overview

Like a good story, successful design is a series of engaging moments structured over time. The User’s Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Product Details

ISBN-13:	9781933820361
Publisher:	Rosenfeld Media
Publication date:	03/22/2016
Sold by:	Barnes & Noble
Format:	eBook
Pages:	160
Sales rank:	463,715
File size:	8 MB