The Undermining of Beliefs in the Autonomy and Rationality of Consumers

by John O'Shaughnessy, Nicholas O'Shaughnessy

Overview

This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O Shaughnessy and O'Shaughnessy adopt a moderating perspective, rev

Product Details

ISBN-13:	9781135978266
Publisher:	Taylor & Francis
Publication date:	11/08/2007
Series:	Routledge Interpretive Marketing Research
Sold by:	Barnes & Noble
Format:	eBook
Pages:	160
File size:	299 KB

About the Author

John O’Shaughnessy is Emeritus Professor of Business at the Graduate School of Business, Columbia University, New York.



Nicholas O’Shaughnessy is Professor of Marketing and Communications at Queen Mary, University of London.

Table of Contents

Part 1: The Renewed Interest in the Unconscious and Free Will - A Progress Report for Marketing 1. The Relegation of Free Choice and Free Will 2.The Dominance of the Adaptive Unconscious Part 2: Postmodernism: The Attack on all Aspects of Modernity and Rationality 3.The Claims made by Postmodernists 4. Central Philosophical Assertions of Postmodernism

Editorial Reviews

"The unbeatable father-and-son team of John-and-Nicholas O’Shaughnessy has produced another stimulating and provocative book on issues of relevance to consumer behavior, communication, and marketing. In this book, these distinguished scholars draw upon their strong backgrounds in philosophy and the social sciences to integrate ideas from two areas of inquiry – namely, bounded rationality and postmodernism. They make connections of obvious importance and profundity that have thus far remained unexplored in the literature on marketing and consumer research." Morris B. Holbrook, Dillard Professor of Marketing (Graduate School of Business, Columbia University, New York, NY)

From the Publisher