The Ultimate Sales Training Workshop: A Hands-on Guide for Managers and Their Salespeople / Edition 1

by Gerhard Gschwandtner

Overview

One hour: that's all the reading time you'll need to master one of the 15 essential sales topics outlined in The Ultimate Sales Training Workshop.

Just pick your subject, then read the hands-on guide for that chapter and additional reading materials for salespeople. Next, follow the preparation steps contained in the Sales Manager's Meeting Guide-a one-page checklist of items taking you from preplanning your workshop through set-up, organizing meeting materials, getting participants involved, topics of discussion, role-playing, debriefing sessions, getting feedback, and more. Everything is spelled out: what to do, when to do it, what to say, how to wrap things up. You simply follow the script.

Each chapter also provides

• All the essential sales principles you'll want to cover
• Sidebars containing sales reps' frequently asked questions
• Quick tips for preparing your training session or next sales meeting
• Suggestions for visual materials
• Time-tested sales tools

Being a master seller takes years of experience, but being a master trainer doesn't. With The Ultimate Sales Training Workshop in hand, you can set up and conduct effective training sessions in no time that will boost your team's performance to new heights.

Product Details

ISBN-13:	9780071476034
Publisher:	McGraw Hill LLC
Publication date:	11/01/2006
Series:	SellingPower Library
Edition description:	New Edition
Pages:	292
Product dimensions:	7.30(w) x 8.80(h) x 1.11(d)

About the Author

Gerhard Gschwandtner has more than three decades of international sales and marketing experience. He is the founder and publisher of Selling Power, the world's leading sales magazine. For more books in the Selling Power Success library and information on the magazine, visit SellingPower.com.