The Ultimate Guide to Snapchat

by Phil Walton

Overview

The quick and simple insider’s guide to Snapchat from Official Lens Creator Phil Walton. 

Phil Walton—perhaps best known as the creator of the famed Snapchat Potato lens—provides the groundwork for using and understanding the Snapchat app. Learn to navigate the Snapchat interface, connect with friends, use filters and lenses, and take an exclusive look at hidden functionalities the average Snapchat user may not know about. The Ultimate Guide to Snapchat provides detailed, easy-to-understand guidance for: 

• Using pre- and post-snap creative tools like timeline, focus, stickers, and others
• Mastering chat functions for private and group conversations
• Posting private and public stories
• Activating your Bitmoji avatar
• Creating your own filters
• and more!

The Ultimate Guide to Snapchat is an invaluable how-to resource for brand managers, new Snapchat users, and experienced users seeking to use the app with confidence as Snapchat continues to grow, innovate, and connect millions of users all over the world.

Product Details

ISBN-13:	9781684428274
Publisher:	TURNER PUB CO
Publication date:	10/26/2021
Pages:	98
Product dimensions:	5.00(w) x 8.00(h) x 0.21(d)

About the Author

Phil Walton is a top Snapchat Lens Creator, whose work has been viewed around the world over 4 billion times. His creations have appeared on the Super Bowl, Saturday Night Live, The Late Late Show with James Corden, The Late Show with Jimmy Kimmel, music videos, twitch streams, viral tweets, Twitch Streams, and TikToks. He is also the lead AR developer for Nickelodeon’s Unfiltered. Phil’s biggest claim to fame is being the creator of the infamous Snapchat Potato lens. He lives in Murfreesboro, Tennessee.

Table of Contents

1. Introduction - How I Fell in Love with Snapchat, A Brief History of Snapchat, What Can Snapchat Do for You?
2. Getting Set Up - Adding Friends, Your Bitmoji
3. Main Interface
4. Start Snapping! - What’s a Story?, Using Snapchat Filters, Using Snapchat Lenses, Taking Good Snaps
   
5. Creative Tools - Pre-Snap, Post-Snap
   
6. Messaging - Chat Menu, Direct Chat Window
   
7. Snap Map 
   
8. Lenses - Augmented Reality, Filters and Lenses: What’s the Difference?, Lens Discovery
   
9. Snap Camera
   
10. Geofilters - Community Filters, Online Filter Creator
    
11. Search
    
12. Stories - Friends and Group Stories, Subscriptions, Discover
    
13. Spotlight
    
14. Profile and Settings 
    
15. Public Profiles - Public Profile vs Creator/Business Profile, Friendship Profiles, Insights/Highlights/Activity
    
16. Snap Safety
    
17. Summary and Conclusion