Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives.And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?
Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are:
- Captivation and Hope
- Authenticity and Relatability
- Protectiveness and Reliability
- Perceptiveness and Compassion
Goldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn’t just something you have or you don’t. Likeability can be manufactured—and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others?
The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.
Why do we let some into our personal world and refuse to let others enter? Goldstein has developed a paradigm that describes how we fall in like, reminiscent of falling in love, with the public figures who shape our lives.And Goldstein names names. Why do we like Ellen DeGeneres and Morgan Freeman, yet find Gwyneth Paltrow sometimes maddening? Why do we like Warren Buffett, Microsoft’s Satya Nadella and Google’s Sundar Pichai aside from their products and profits? And apart from our ideology, why do some of us like Barack and Michelle Obama and others Donald Trump, and what does Ben Franklin have to do with any of it?
Goldstein identifies eight traits of likeability that every public figure reveals to us in pairs, with each pair deepening our relationship with that person. The pairs are:
- Captivation and Hope
- Authenticity and Relatability
- Protectiveness and Reliability
- Perceptiveness and Compassion
Goldstein not only tells us how we fall in like with public figures, but he also reveals the behind-the-scenes players in politics, business and entertainment who shape who we like. Likeability isn’t just something you have or you don’t. Likeability can be manufactured—and it can be destroyed. Public figures can be their own worst enemies in saying or doing things that turn us off. Why do we forgive some but not others?
The Turn-On will make you think twice about a celebrity reinvention, a glamorous media appearance or a perfectly crafted speech, and will give you tools to take control of your own likeability and become more like your favorite star.
![The Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood](http://img.images-bn.com/static/redesign/srcs/images/grey-box.png?v11.11.4)
The Turn-On: How the Powerful Make Us Like Them-from Washington to Wall Street to Hollywood
Product Details
ISBN-13: | 9781094028156 |
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Publisher: | HarperCollins Publishers |
Publication date: | 10/22/2019 |
Edition description: | Unabridged |
Product dimensions: | 5.20(w) x 5.70(h) x 1.10(d) |