The Trademark Guide: How You Can Protect and Profit from Trademarks (Third Edition)

by Lee Wilson

Overview

"A highly accessible text." —Lawyers Weekly
A User-Friendly Handbook on Understanding Trademarks

Trademarks are a crucial part of the American economy. In plain language with scores of real-life examples, this new edition of The Trademark Guide draws on Wilson's experience and addresses issues important to both would-be trademark owners and those who already own trademarks, including:

• How to choose a trademark without risking a lawsuit
• How trademark rights are gained and perfected
• How to use a trademark properly
• What constitutes trademark infringement
• What to do if your trademark is infringed
• How trademark law applies to new media
• And much more

Completely updated to reflect recent court decisions and changes in the law, this edition features an Internet trademark resources list and expanded information on trademarks in the digital world. Packed with examples, FAQs, and a glossary, The Trademark Guide, Third Edition, will become the go-to for anyone with questions about the complexities of trademark law.

Product Details

ISBN-13:	9781621537014
Publisher:	Allworth
Publication date:	06/04/2019
Series:	Allworth Intellectual Property Made Easy Series
Edition description:	3rd Edition
Pages:	288
Product dimensions:	5.90(w) x 8.80(h) x 0.80(d)
Age Range:	18 Years

About the Author

Lee Wilson is a Nashville intellectual-property lawyer and writer. In practice since 1984, she has written six books on intellectual-property law topics (some in several editions), all published by Allworth Press. Her books include The Copyright Guide: A Friendly Guide to Protecting and Profiting from Copyrights; The Trademark Guide: Friendly Guide to Protecting and Profiting from Trademarks; and Fair Use, Free Use, and Use by Permission: Using and Licensing Copyrights in All Media. She has written for the Vanderbilt Journal of Entertainment Law and Practice, has published numerous articles on intellectual-property law for Communication Arts magazine and the Publishers Marketing Association Independent, has served on the boards of numerous arts organizations, and is a frequent speaker to arts and academic groups. She lives and works in the woods north of Nashville, Tennessee.

Table of Contents

Introduction vii

Chapter 1 Understanding Trademarks 1

Chapter 2 Trademark Infringement 11

Chapter 3 Trademark Clearance 33

Chapter 4 Trademark Selection 57

Chapter 5 Trademark Protection 89

Chapter 6 Trademark Lawyers 105

Chapter 7 Trademark Usage 125

Chapter 8 Trademark Licensing 139

Chapter 9 Other People's Trademarks 147

Chapter 10 Trademarks in Cyberspace 167

Appendices 181

Appendix A Trademark Cease and Desist Letter 183

Appendix B Basic Facts about Trademarks 187

Appendix C US Trademark Office FAQs 233

Glossary 235

Index 245

Editorial Reviews

"A highly accessible text." —Lawyers Weekly

From the Publisher