The Topline Summary of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference

by Gareth F. Baines, Brevity Books (Compiler)

Overview

The Topline Summary in a Sentence is: One small action, at the right time, in the right place and with the right people, can create a 'tipping point' for a product, and make demand skyrocket through the roof.

The Tipping Point is a book about how hits happen. A tipping point is the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a virus.

Using the three basic laws of epidemics, Malcolm Gladwell outlines a simple three-point plan to get your product to its own tipping point. They are:

1. The Law of the Few - People who transmit infectious agents
2. The Stickiness Factor - The infectious agent itself
3. The Power of Context - The environment in which the infectious agent is operating

This widely acclaimed bestseller; with its core concepts excellently summarised in this eBook, has changed and is still changing the way people throughout the world think about selling products and disseminating ideas.

Product Details

BN ID:	2940150711402
Publisher:	BB Publishing
Publication date:	09/09/2014
Series:	Topline Summaries , #4
Sold by:	Barnes & Noble
Format:	eBook
File size:	363 KB

About the Author

�What�s good, if brief, is twice as good.� � Baltasar Gracian

�People consume 100,500 words digitally and almost 34GB of content daily.� � NY Times

Don't you hate it when you've always wanted to read a book but never able to quite find the time?
Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all?

Fret not!

Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing� - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books.
In an age where personal time is more limited than ever, our core belief is that �being brief is best.� Whether in business or at home, BrevityBooks Publishing� will get you on the express road to success!