Larna Bernard-Quashie is a customer centric professional who has spent the past thirty-years helping organisations and businesses to keep customers at the front and centre of all of their endeavours. in order to do this, one needs good data and much data is gleaned from surveys. Since setting up as an independent consultant in 2020 she has become aware of a lot of poor practice when it comes to questionnaires and forms. This book is one of her many efforts to clarify and simplify best practice in the areas of insight and customer experience. She holds a Masters of Science in Economics from Lancaster University, is both a certified Market Research and NPS professional and holds a post graduate advanced certificate in Econometrics from the London School of Economics.
In her downtime she can be found hiking, gardening, walking, involved in community campaigns, writing short stories and socialising with her two grown up daughters and wider family.
