Publishers Weekly
Goodman offers a highly atmospheric account of a hoax that he says reflects the birth of tabloid journalism and New York City's emergence as a city with worldwide influence. In August 1835, New York Sun editor Richard Adams Locke wrote and published a hoax about a newfangled telescope that revealed fantastic images of the moon, including poppy fields, waterfalls and blue skies. Animals from unicorns to horned bears inhabited the moon, but most astonishing were the four-foot-tall "man-bats" who talked, built temples and fornicated in public. The sensational moon hoax was reprinted across America and Europe. Edgar Allan Poe grumbled that the tale had been cribbed from one of his short stories; Sun owner Benjamin Day saw his paper become the most widely read in the world; and a pre-eminent British astronomer complained that his good name had been linked to those "incoherent ravings." Goodman (Jewish Food) offers a richly detailed and engrossing glimpse of the birth of tabloid journalism in an antebellum New York divided by class, ethnicity and such polarizing issues as slavery, religion and intellectual freedom. B&w illus. (Nov.)
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Library Journal
The focus of this work concerns a series of 1835 New York Sun articles that convinced many of that newspaper's readers that the moon was inhabited. Goodman (Jewish Food: The World at Table) gives the context of the time while also providing a look at the life of Richard Adams Locke, who wrote and published these stories, and such figures as P.T. Barnum and Edgar Allan Poe. Malcolm Hillgartner (The Reagan I Knew) reads with great energy and enthusiasm. Public libraries may wish to consider this one. [Audio clip available through www.blackstoneaudio.com; the Basic Books hc was described as more likely to appeal "to the general reader than to the academic," LJ9/15/08.-Ed.]
—Michael T. Fein
Kirkus Reviews
A delightful recounting of "the most successful hoax in the history of American journalism."The moon, it turns out, is covered with poppy fields, grassy plains, forests and lakes, and populated by assorted shellfish, single-horned goats, bi-ped beavers, miniature zebras and four-foot-tall, simian, winged creatures-so-called "man-bats"-capable of conversation and religious worship. Or so wrote Richard Adams Locke in his sensational 1835 series for New York's Sun. Intended as a satire of those who would make science the handmaiden of religion, Locke's Great Astronomical Discoveries mixed just enough real-life names, genuine science and plausible technological advances to be believable. Reprinted and debated in competing papers, the series helped turn the Sun, the first of the penny papers, into the world's largest-selling newspaper. Although Goodman (Jewish Food, 2005, etc.) focuses on the anatomy of Locke's brilliant deception, he also surveys New York's newspaper scene at a time when the dailies were becoming something more than a compilation of commercial information, currency-conversion tables and reprints of outdated foreign news. The trend toward local, preferably sensational, news was led by the Sun's publisher Benjamin Day who, in addition to setting the penny price, practically invented the idea of newsboys to hawk his paper and lithographs to illustrate the stories. The true appeal of Goodman's story, though, lies in his skillful interweaving of "an elaborate series of deceptions and exposures" in the air near the time of Locke's creation: P.T. Barnum's exhibition of Joice Heth, the 161-year-old nursemaid of George Washington, Edgar Allan Poe's faked account of Monck Mason'sballoon flight across the Atlantic and the shady story of religious con man Mathias the Prophet, whose gullible disciples included Sojourner Truth. Goodman consistently entertains with his tale of press manipulation, hucksterism and the seemingly bottomless capacity for people to believe the most outrageous things. Absolutely charming. Agent: Henry Dunow/Dunow, Carlson & Lerner
DECEMBER 2009 - AudioFile
New Yorkers like to think of themselves as sophisticates, but in the summer of 1835 they were anything but. An elaborate hoax, perpetrated by NEW YORK SUN editor Richard Adams Locke, tricked them into believing that the moon is inhabited by animals such as unicorns and four-foot-tall talking "man-bats." Narrator Malcolm Hillgartner's rich baritone works well with a story that could almost be fiction but isn't. His slightly melodramatic reading lends a certain tone of irony to the book, keeping the listener aware that while this is factual history, it’s based on a big joke. This entertaining book gives an interesting glimpse of the early days of newspapers in New York City and how trusting and gullible readers were, once upon a time. K.M. © AudioFile 2009, Portland, Maine
