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Overview
CONSIDERING A MAJOR PURCHASE?
If you are thinking of buying a conservatory, orangery, replacement windows, kitchen, fitted furniture, roofline products, shutters, conservatory blinds or anything that is sold by a commission motivated sales person, this book is essential.
The home improvement market has been dominated for years by large national companies that mock trading laws with sales that proclaim, 'half-price sale' or 'buy one get one free' when the price has been inflated to accommodate the discount or offer. Commission motivated sales people manipulate customers, encouraged and trained by managers, while directors turn a blind eye to what is happening. Commission and profit are more important than the needs of the customer.
Customers are overpaying by hundreds and even thousands of pounds, manipulated by sales people who try to keep as much money in the deal as possible to protect their own earnings. They can get away with it because the customer does not know what the original price is. There is no price list and no two orders are the same making direct comparison impossible. The customer is completely dependent on what the sales person tells them with no idea of what is true and what is not.
FEEDBACK SITES ARE EVIDENCE THAT THESE COMPANIES ARE PUTTING COMMISSION AND PROFIT BEFORE THE NEEDS OF THE CUSTOMER. EVEN THE BEST ARE JUST NOT GOOD ENOUGH.
Unbiased advice is only available for consumers after mistakes are made, when it is too late. Books available on the subject of sales and marketing are written for the benefit of the industry to help them target buyers and sell more. Customers are mere pawns in the game of sales; a necessary evil in the pursuit of profit.
The book is written by Sian Wood. Previously a self employed, commission only agent for four of the top national home improvement firms. This book is written from twelve years experience in the home improvement industry.
AIMS OF THE BOOK:
To help buyers negotiate the best possible price.
To make sure that customers know exactly what they are buying and avoid the misery of an expensive mistake.
To arm customers with enough information that they can approach the purchase without fear and enjoy the process.
WHO WILL BENEFIT FROM READING THIS BOOK?
Anyone planning a major purchase that requires a consultation with a sales person/designer who is motivated by commission will gain important insights into the tactics that sales people use. The advice applies whether that consultation involves a home or site visit, conducted in a showroom or a combination of both. This advice is just as applicable for small businesses who do not employ qualified buyers. I have sold to schools, care homes, restaurants, pubs, hotels and other businesses. They may have specialist knowledge about their own business but they are no more knowledgeable about buying than the average home owner and could be more vulnerable because they do not have the time to devote to the research.
The psychology of buying and selling applies to buyers all over the world. The advice regarding government bodies, trade association, finance agreements and the law pertains exclusively to the UK. Most countries have equivalent bodies that are in place to protect the consumer and are found with any Internet search engine. There is a list of useful websites at the back of the book and on the website.
If you are thinking of buying a conservatory, orangery, replacement windows, kitchen, fitted furniture, roofline products, shutters, conservatory blinds or anything that is sold by a commission motivated sales person, this book is essential.
The home improvement market has been dominated for years by large national companies that mock trading laws with sales that proclaim, 'half-price sale' or 'buy one get one free' when the price has been inflated to accommodate the discount or offer. Commission motivated sales people manipulate customers, encouraged and trained by managers, while directors turn a blind eye to what is happening. Commission and profit are more important than the needs of the customer.
Customers are overpaying by hundreds and even thousands of pounds, manipulated by sales people who try to keep as much money in the deal as possible to protect their own earnings. They can get away with it because the customer does not know what the original price is. There is no price list and no two orders are the same making direct comparison impossible. The customer is completely dependent on what the sales person tells them with no idea of what is true and what is not.
FEEDBACK SITES ARE EVIDENCE THAT THESE COMPANIES ARE PUTTING COMMISSION AND PROFIT BEFORE THE NEEDS OF THE CUSTOMER. EVEN THE BEST ARE JUST NOT GOOD ENOUGH.
Unbiased advice is only available for consumers after mistakes are made, when it is too late. Books available on the subject of sales and marketing are written for the benefit of the industry to help them target buyers and sell more. Customers are mere pawns in the game of sales; a necessary evil in the pursuit of profit.
The book is written by Sian Wood. Previously a self employed, commission only agent for four of the top national home improvement firms. This book is written from twelve years experience in the home improvement industry.
AIMS OF THE BOOK:
To help buyers negotiate the best possible price.
To make sure that customers know exactly what they are buying and avoid the misery of an expensive mistake.
To arm customers with enough information that they can approach the purchase without fear and enjoy the process.
WHO WILL BENEFIT FROM READING THIS BOOK?
Anyone planning a major purchase that requires a consultation with a sales person/designer who is motivated by commission will gain important insights into the tactics that sales people use. The advice applies whether that consultation involves a home or site visit, conducted in a showroom or a combination of both. This advice is just as applicable for small businesses who do not employ qualified buyers. I have sold to schools, care homes, restaurants, pubs, hotels and other businesses. They may have specialist knowledge about their own business but they are no more knowledgeable about buying than the average home owner and could be more vulnerable because they do not have the time to devote to the research.
The psychology of buying and selling applies to buyers all over the world. The advice regarding government bodies, trade association, finance agreements and the law pertains exclusively to the UK. Most countries have equivalent bodies that are in place to protect the consumer and are found with any Internet search engine. There is a list of useful websites at the back of the book and on the website.
Product Details
| BN ID: | 2940158099861 |
|---|---|
| Publisher: | Sian Wood |
| Publication date: | 05/09/2016 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| Pages: | 292 |
| File size: | 1 MB |
About the Author
I am so pleased to offer you my non fiction book, THE STING IN THE SALE. I hope that it will help you to negotiate the best price and give you the knowledge that you need to make sure that your order is correct. Please feel free to connect with me on facebook and twitter or contact me by email if I can be of help to you.
I am so disappointed in the state of the industry that I can no longer be part of it. When I left sales in September of 2015, my first thought was that I would work for individuals as a buying consultant. I know that I can save customers a lot of money and grief. While designing the information PDFs, it occurred to me that I could put the information in a non fiction book to reach more people.
Mostly I have loved being a sales person; the freedom, meeting lovely people and seeing the finished product. During the last few years, I have seen an entirely different side of the business and it just is not good enough.
Non fiction, sian wood, consumer adviceI live in Southsea, where I write on the subject of sales and train sales people; naturally I now only work with companies that sell ethically and use fair and transparent strategies. I also consult with individuals and small businesses when they need help with large purchases.
In my spare time, I plot novels that may one day come to fruition, play golf, explore Southsea and occasionally dress up as a fairy godmother to tell stories.
I hope that you find the book useful and would love to hear from you about your experiences.
Very best wishes to you.
Sian
I am so disappointed in the state of the industry that I can no longer be part of it. When I left sales in September of 2015, my first thought was that I would work for individuals as a buying consultant. I know that I can save customers a lot of money and grief. While designing the information PDFs, it occurred to me that I could put the information in a non fiction book to reach more people.
Mostly I have loved being a sales person; the freedom, meeting lovely people and seeing the finished product. During the last few years, I have seen an entirely different side of the business and it just is not good enough.
Non fiction, sian wood, consumer adviceI live in Southsea, where I write on the subject of sales and train sales people; naturally I now only work with companies that sell ethically and use fair and transparent strategies. I also consult with individuals and small businesses when they need help with large purchases.
In my spare time, I plot novels that may one day come to fruition, play golf, explore Southsea and occasionally dress up as a fairy godmother to tell stories.
I hope that you find the book useful and would love to hear from you about your experiences.
Very best wishes to you.
Sian
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