The Star Wars Phenomenon in Britain: The Blockbuster Impact and the Galaxy of Merchandise, 1977-1983

by Craig Stevens

Overview

Among the top-grossing Hollywood blockbusters of all time, Star Wars launched one of the most successful movie and licensing franchises in history. Yet much of the film's backstory was set in Britain, where the original trilogy was made and where early efforts at tie-in merchandising were spearheaded.

The author provides a detailed account of the saga's British connection, including personal recollections of fans in the UK, exclusive interviews with staff members of Palitoy who took on the challenge of producing millions of toys, and the story of how a group of writers from the underground press in London combined with Marvel comics to produce the first Star Wars expanded universe.

Product Details

ISBN-13:	9781476628509
Publisher:	McFarland & Company, Incorporated Publishers
Publication date:	03/08/2018
Sold by:	Barnes & Noble
Format:	eBook
Pages:	359
File size:	22 MB
Note:	This product may take a few minutes to download.
Age Range:	18 Years

About the Author

Craig Stevens, an active member of the Star Wars collecting community, has written many influential blogs and articles. He lives in Whitby, North Yorkshire, in the United Kingdom.
Craig Stevens, an active member of the Star Wars collecting community, has written many influential blogs and articles. He lives in Whitby, North Yorkshire, in the United Kingdom.

Table of Contents

Table of Contents

Acknowledgments
Foreword by Tom Berges
Preface
Introduction
 1. A Beginning Beyond Belief
 2. Star Wars on the Home Front
 3. The Long Summer of Star Wars
 4. Dreams of Empire
 5. The Merchandise Strikes Back
 6. The Empire Gathers Its Forces
 7. The Empire Strikes Back
 8. A Long Road Ahead
 9. More Than a Hint of Revenge in the Air
10. The Force Returns
11. Return of the Jedi
Appendix I: Palitoy Products
Appendix II: The Star Wars Comics Saga
Chapter Notes
Bibliography
Index

Editorial Reviews

A 2018 Top 10 Book. A unique story...one that will delight fans regardless of what flag they wave”—Psychobabble; “The book covers a lot of ground. The value of this treasure-trove of a release cannot be underestimated, and for that it should be commended”—Fantha Tracks.

From the Publisher