The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery

by Christer Holloman

Overview

Holloman is frequently hired as a strategic consultant and inspirational speaker by organizations that want to grow existing, or explore new, business opportunities online. His background is 15 years experience as a serial entrepreneur and intrapreneur; advising, starting, funding, developing and selling B2C and B2B companies as well as launching new products and services within existing businesses in both North America and Europe.

Holloman blogs weekly for Sky News about technology trends and is the chairman of First Tuesday UK, a 10,000+ members strong network of high growth technology companies and their investors.

Europe's largest regional newspaper The Evening Standard named Holloman one of London’s most influential individuals.

For more information please visit holloman.info or to discuss possible consulting roles or speaking engagements email him directly: [e-mail].

Product Details

ISBN-13:	9781119967231
Publisher:	Wiley
Publication date:	12/19/2011
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	280
File size:	2 MB

About the Author

Christer Holloman, is Head of Product/VP Commercial Strategy at The Digital Property Group.  He is a Sky News Reporter and regular panel expert commentator for Sky News.  He has just received an accolade from the London Evening Standard as "one of London’s Top 25 Most Influential Individuals within New Media", as well as Industry Winner of The Telegraph's Digital Award for 2011.

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Table of Contents

Preface 5

Part I. Foundation 8

1. Quick Recap 9

2. Bridging The Social Media Gap 18

Part II. Strategy Development 28

3. Inspiring And Facilitating Creativity 29

4. The Rise Of Branded Content 36

5. Power Of Integration 44

6. Intent Is The New Demographic 55

7. Targeting The Easily Influenced Not The Highly Influential 64

Part III. Strategy Delivery 74

8. Your Best Advocates 75

9. The Profit Manifesto 83

10. Social Media Business Engineering 94

11. Power Struggles Of The Advocate Age 105

Part IV. Case Studies 116

12. ARM 117

13. Aviva 120

14. Dell 123

15. Evans Cycles 126

16. GlaxoSmithKlein 129

17. Kodak 132

18. Phillips 136

19. Sage 139

Part V. Future 143

20. The Ethnocentric Bias 144

21. One Digital Dragons, Elephants and Tigers 153

22. Design Thinking and Social Media 164

23. God Technology 173

Conclusion 180

Biographies 182