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Overview
When I was in college, some of my classmates never studied and got all A's & B's. (I still hate those guys). I studied day & night and seldom got a grade above a C.
However, I was "savvy" and within ten years many people thought that I was "The smartest person in the room". If you pursue my marketing advice, you may also be regarded as such.
Learn the answers to your most compelling questions:
Do you know how to conduct an effective job search and to prepare for your interview, including likely questions?
Do you want to start the job right and be the person who has all the right answers?
Observe how writing "white papers", committing them to memory, and possibly expanding them into published articles will cause you to be considered outstanding.
Do you want to own your own professional practice or business? Learn how to access the advantages and disadvantages and how to evaluate my recommendations.
Are you a nobody, like I was? Uncover how easy it is to get known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.
Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can, with less effort than you may think. It doesn't just happen; you make it happen!
To learn more, visit my website: https://www.TheEngineersResource.com
What people are saying:
Included are more than 100 marketing methods.
I can't believe what great marketing ideas are included.
This book focuses on the top marketing ideas ever used.
These are the best small business tools for any profession.
I ordered two more as gift marketing ideas for my children.
This is one of the best sales and marketing books ever written.
This is a list of sales tools that I can choose from in the future.
This book provided me more ways to promote my-self than Allan Dib's "The 1-Page Marketing Plan.
The advice compliments that given in "The 7 Habits of Highly Effective People" by Steven R. Covey.
This book added some ideas not included in "This is Marketing" by Seth Godin.
Editorial Reviews
Lin Bredenfoerder
5.0 out of 5 stars Graduation Present
Reviewed in the United States on June 1, 2020
This book would make a wonderful graduation present for a young man who is graduating from high school or college and is just starting out on a career in business. Well organized. Easy to find specific topics. A real blueprint for success.
Gale
5.0 out of 5 stars A Thoughtful, easy to understand Marketing Guide.
Reviewed in the United States on June 3, 2020
This guide is well written in easy to understand language to help people market themselves in an increasingly competitive world of work. The author writes a List of Benefits and Drawbacks to help anyone decide what career and possible business they may want to start.
He explains how to gain all important credentials in their chosen profession and gives sage advice and strategies to become successful. This book can help young people starting out in the world and more mature people wanting to change careers or start a new business. Terrific book!
Dee
5.0 out of 5 stars Wonderful Gift - Quick Read- Excellent Advice!
Reviewed in the United States on June 3, 2020
Verified Purchase
For the past 18 years I've worked with candidates in a career transition. Many of these candidates have for one reason or another never had the opportunity to learn the art of "marketing" themselves. The excellent advice, presentation and easy to read style makes "The Smart Guide to Marketing" an excellent choice for any age. Highly recommend!
However, I was "savvy" and within ten years many people thought that I was "The smartest person in the room". If you pursue my marketing advice, you may also be regarded as such.
Learn the answers to your most compelling questions:
Do you know how to conduct an effective job search and to prepare for your interview, including likely questions?
Do you want to start the job right and be the person who has all the right answers?
Observe how writing "white papers", committing them to memory, and possibly expanding them into published articles will cause you to be considered outstanding.
Do you want to own your own professional practice or business? Learn how to access the advantages and disadvantages and how to evaluate my recommendations.
Are you a nobody, like I was? Uncover how easy it is to get known in your profession/industry and meet those who will be your colleagues, competitors, future employees, and valuable contacts.
Do you want to gain credentials and awards that will distinguish you from your competitors? Discern how you can, with less effort than you may think. It doesn't just happen; you make it happen!
To learn more, visit my website: https://www.TheEngineersResource.com
What people are saying:
Included are more than 100 marketing methods.
I can't believe what great marketing ideas are included.
This book focuses on the top marketing ideas ever used.
These are the best small business tools for any profession.
I ordered two more as gift marketing ideas for my children.
This is one of the best sales and marketing books ever written.
This is a list of sales tools that I can choose from in the future.
This book provided me more ways to promote my-self than Allan Dib's "The 1-Page Marketing Plan.
The advice compliments that given in "The 7 Habits of Highly Effective People" by Steven R. Covey.
This book added some ideas not included in "This is Marketing" by Seth Godin.
Editorial Reviews
Lin Bredenfoerder
5.0 out of 5 stars Graduation Present
Reviewed in the United States on June 1, 2020
This book would make a wonderful graduation present for a young man who is graduating from high school or college and is just starting out on a career in business. Well organized. Easy to find specific topics. A real blueprint for success.
Gale
5.0 out of 5 stars A Thoughtful, easy to understand Marketing Guide.
Reviewed in the United States on June 3, 2020
This guide is well written in easy to understand language to help people market themselves in an increasingly competitive world of work. The author writes a List of Benefits and Drawbacks to help anyone decide what career and possible business they may want to start.
He explains how to gain all important credentials in their chosen profession and gives sage advice and strategies to become successful. This book can help young people starting out in the world and more mature people wanting to change careers or start a new business. Terrific book!
Dee
5.0 out of 5 stars Wonderful Gift - Quick Read- Excellent Advice!
Reviewed in the United States on June 3, 2020
Verified Purchase
For the past 18 years I've worked with candidates in a career transition. Many of these candidates have for one reason or another never had the opportunity to learn the art of "marketing" themselves. The excellent advice, presentation and easy to read style makes "The Smart Guide to Marketing" an excellent choice for any age. Highly recommend!
Product Details
| BN ID: | 2940162781844 |
|---|---|
| Publisher: | Professional Value Books, Inc. |
| Publication date: | 06/23/2020 |
| Series: | "Smart Guide" , #1 |
| Sold by: | Barnes & Noble |
| Format: | eBook |
| File size: | 4 MB |
About the Author
Jack Gaskell (John D. Gaskell) is a retired electrical consulting engineer.
I graduated from ‘The College of Engineering at the University of Rhode Island’. I studied day and night and seldom got a grade above a “C”, while some of my classmates hardly ever studied and got all “As” & “Bs”. I still hate those guys.
I was a nobody; I came from a blue-collar family and had never even seen the inside of a country club. But, realize that I needed to start building an outstanding reputation and more credentials. And, I was “savvy” and knew how to market myself and my professional practice and within ten years many people thought that I was “The smartest person in the room” and my engineering practice therefore must be the best.
If you follow much of the advice in my new book you may also be regarded as such. “You are what you are thought to be”!
For over 35 years, I was president of Gaskell Associates Consulting Engineers, now a division of Thielsch Engineering, Inc.
I was a member of the following professional organizations: Rhode Island Society of Professional Engineers, Providence Engineering Society, Electrical League of Rhode Island, Illuminating Engineering Society of North America, National Electromagnetic Field Testing Association, and the National Academy of Forensic Engineers.
I am a past president of the Rhode Island Society of Professional Engineers, founding president of the Rhode Island chapter of the Illuminating Engineering Society, past director of the Electrical League of Rhode Island, and past chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee.
I was honored by being selected Engineer of the Year by the Rhode Island Society of Professional Engineers; Man of the Year by the Electrical League of Rhode Island; and was awarded the Providence Engineering Society’s Freeman Award in recognition of major achievements in engineering.
I spend winters at my home in North Palm Beach, Florida, enjoying the warm weather and losing at the game of pool. Summers are spent at my home in Warwick, Rhode Island, enjoying my children, grandchildren, and many great friends. My latest book is ‘The “Smart Guide” to MARKETING’. I have also written three other books: The Complete Guide to Consulting Engineering; The Outline Guide to Consulting Engineering; and The Consulting Engineer’s Guidebook.
I graduated from ‘The College of Engineering at the University of Rhode Island’. I studied day and night and seldom got a grade above a “C”, while some of my classmates hardly ever studied and got all “As” & “Bs”. I still hate those guys.
I was a nobody; I came from a blue-collar family and had never even seen the inside of a country club. But, realize that I needed to start building an outstanding reputation and more credentials. And, I was “savvy” and knew how to market myself and my professional practice and within ten years many people thought that I was “The smartest person in the room” and my engineering practice therefore must be the best.
If you follow much of the advice in my new book you may also be regarded as such. “You are what you are thought to be”!
For over 35 years, I was president of Gaskell Associates Consulting Engineers, now a division of Thielsch Engineering, Inc.
I was a member of the following professional organizations: Rhode Island Society of Professional Engineers, Providence Engineering Society, Electrical League of Rhode Island, Illuminating Engineering Society of North America, National Electromagnetic Field Testing Association, and the National Academy of Forensic Engineers.
I am a past president of the Rhode Island Society of Professional Engineers, founding president of the Rhode Island chapter of the Illuminating Engineering Society, past director of the Electrical League of Rhode Island, and past chairman of the Electrical Code Sub-Committee of the Rhode Island Building Code Standards Committee.
I was honored by being selected Engineer of the Year by the Rhode Island Society of Professional Engineers; Man of the Year by the Electrical League of Rhode Island; and was awarded the Providence Engineering Society’s Freeman Award in recognition of major achievements in engineering.
I spend winters at my home in North Palm Beach, Florida, enjoying the warm weather and losing at the game of pool. Summers are spent at my home in Warwick, Rhode Island, enjoying my children, grandchildren, and many great friends. My latest book is ‘The “Smart Guide” to MARKETING’. I have also written three other books: The Complete Guide to Consulting Engineering; The Outline Guide to Consulting Engineering; and The Consulting Engineer’s Guidebook.
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