We've all know the expression, 'It's not what you know, it's who you know.'
Although there's a lot of truth to that, I prefer to think of it like this:
"You can never have too large a network."
You can never have too many people who will take your call, read your email, meet with you, and help you.
Of course, you have to work hard at what you know. Your business value depends on what you can do for people. Therefore, you must possess some skill, knowledge or expertise that others will pay for.
But that's usually not enough to maximize your potential. People must also be aware of your value; otherwise, you're just operating in a vacuum. You must tap into your network to be successful.
The more people you're connected to (both in sheer number and diversity), the more valuable your network becomes. This book will teach you how to create, maintain and leverage your network in order to achieve your maximum potential.
What You'll Learn - Top 10 Networking Lessons
1. Make networking an important part of your business strategy.
2. When you have a specific need, start with family and friends.
3. When you want something, be precise in explaining it to others.
4. Reach outside your comfort zone.
5. Find 'connectors' and buddy up to them.
6. The Internet is a super-powerful connector.
7. Don't assume people will help you just to be nice. Give them a reason to help you.
8. Give before you receive.
9. Be aware of your social capital.
10. Networking is not just about business.
