The Shame Machine: Who Profits in the New Age of Humiliation
NEW YORK TIMES EDITORS' CHOICE ¿ A clear-eyed warning about the increasingly destructive influence of America's “shame industrial complex” in the age of social media and hyperpartisan politics-from the New York Times bestselling author of Weapons of Math Destruction

“O'Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”-Dave Eggers, author of The Every

ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)

Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O'Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized-used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
 
O'Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms-all of which profit from “punching down” on the vulnerable. Woven throughout The Shame Machine is the story of O'Neil's own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O'Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
"1139726554"
The Shame Machine: Who Profits in the New Age of Humiliation
NEW YORK TIMES EDITORS' CHOICE ¿ A clear-eyed warning about the increasingly destructive influence of America's “shame industrial complex” in the age of social media and hyperpartisan politics-from the New York Times bestselling author of Weapons of Math Destruction

“O'Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”-Dave Eggers, author of The Every

ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)

Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O'Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized-used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
 
O'Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms-all of which profit from “punching down” on the vulnerable. Woven throughout The Shame Machine is the story of O'Neil's own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O'Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?
20.0 In Stock
The Shame Machine: Who Profits in the New Age of Humiliation

The Shame Machine: Who Profits in the New Age of Humiliation

by Cathy O'Neil

Narrated by Cathy O'Neil

Unabridged — 5 hours, 54 minutes

The Shame Machine: Who Profits in the New Age of Humiliation

The Shame Machine: Who Profits in the New Age of Humiliation

by Cathy O'Neil

Narrated by Cathy O'Neil

Unabridged — 5 hours, 54 minutes

Audiobook (Digital)

$20.00
FREE With a B&N Audiobooks Subscription | Cancel Anytime
$0.00

Free with a B&N Audiobooks Subscription | Cancel Anytime

START FREE TRIAL

Already Subscribed? 

Sign in to Your BN.com Account


Listen on the free Barnes & Noble NOOK app


Related collections and offers

FREE

with a B&N Audiobooks Subscription

Or Pay $20.00

Overview

NEW YORK TIMES EDITORS' CHOICE ¿ A clear-eyed warning about the increasingly destructive influence of America's “shame industrial complex” in the age of social media and hyperpartisan politics-from the New York Times bestselling author of Weapons of Math Destruction

“O'Neil reminds us that we must resist the urge to judge, belittle, and oversimplify, and instead allow always for complexity and lead always with empathy.”-Dave Eggers, author of The Every

ONE OF THE BEST BOOKS OF THE YEAR: The Times (UK)

Shame is a powerful and sometimes useful tool: When we publicly shame corrupt politicians, abusive celebrities, or predatory corporations, we reinforce values of fairness and justice. But as Cathy O'Neil argues in this revelatory book, shaming has taken a new and dangerous turn. It is increasingly being weaponized-used as a way to shift responsibility for social problems from institutions to individuals. Shaming children for not being able to afford school lunches or adults for not being able to find work lets us off the hook as a society. After all, why pay higher taxes to fund programs for people who are fundamentally unworthy?
 
O'Neil explores the machinery behind all this shame, showing how governments, corporations, and the healthcare system capitalize on it. There are damning stories of rehab clinics, reentry programs, drug and diet companies, and social media platforms-all of which profit from “punching down” on the vulnerable. Woven throughout The Shame Machine is the story of O'Neil's own struggle with body image and her recent weight-loss surgery, which awakened her to the systematic shaming of fat people seeking medical care.

With clarity and nuance, O'Neil dissects the relationship between shame and power. Whom does the system serve? Is it counter-productive to call out racists, misogynists, and vaccine skeptics? If so, when should someone be “canceled”? How do current incentive structures perpetuate the shaming cycle? And, most important, how can we all fight back?

Editorial Reviews

Publishers Weekly

★ 01/17/2022

Data scientist O’Neil (Weapons of Math Destruction) takes a thought-provoking look at shame in contemporary America. Typically understood as the feeling derived from a conflict between the individual’s desires and society’s norms, shame in the digital age is “manufactured and mined” by “giant sectors of the economy” that want to “harvest something of value from us,” O’Neil argues. These “shame machines” include social media platforms, the health and wellness industry, and programs ostensibly created to help the poor that require drug testing or immense bureaucratic burdens, and only serve to perpetuate dysfunctional status quos. O’Neil explains that when shame is used properly—by punching up instead of down—it can help to ensure fairness and justice. Online shaming, however, tends to be counterproductive. Interwoven with illuminating case studies of teenage girls in Manhattan private schools, the hikikomori movement of shut-ins in Japan, and incels on Reddit are O’Neil’s reflections on the experience of being conditioned to feel bad about her weight. She tells these and other stories with grace and wit, and effectively disputes the “phony science, cognitive dissonance, and self-preserving flattery” often used to justify shaming others. This is a unique and riveting look at a crucial yet little understood aspect of modern life. (Mar.)

From the Publisher

Although [The Shame Machine] contains its fair share of pseudoscience-debunking, including an admirably lucid explanation of how diet programs massage statistics to artificially bolster their success rates, it is largely a work of social criticism . . . [that] keeps the human costs of the titular shame machine in clear view. . . . Frequently moving.”—The New Yorker

“A data-driven, anecdote-fueled narrative of the multitude of human experiences that are targets for ridicule and others’ reward. [O’Neil] vividly portrays the indignities of poverty, addiction, aging, dementia and other conditions we all may face but hope to avoid, and she shows how the pain experienced by people with these afflictions can be used for others’ financial and social profits.”The Washington Post

“As O’Neil argues, shame is a valuable lens through which to view our own actions and the systems we live under. Considering whether we are punching down on the vulnerable or up against an unfeeling industrial complex dressed up in fluffy corporate PR is a first step towards a healthier sort of shame.”—Financial Times

“I am struck by how very American shame seems when examined in relief, invoking as it does notions of agency, willpower and sacrifice. O’Neil carefully dismantles how we abdicate our social responsibility for caring for the vulnerable when we indulge in the notion that poverty and drug addiction result from a failure to self-actualize.”—The New York Times Book Review

“An engaging read . . . [O’Neil] lays out the ways in which shame drives problems such as obesity, drug addiction, poverty and political divides. She discusses how social media thrives on and is designed to encourage humiliation, and unpicks the many fallacies in how we think about shame.”—The New Statesman

“O’Neil . . . encourage[s] readers to try to think more deeply not just about what shame is but what it might be for. . . . A simple rejoinder to our digital phantasmagoria.”—Jennifer Szalai, The New York Times

“What is the relationship between shame and power—and is shame being weaponised? Smart thinker Cathy O’Neil tackles the question in this book, exploring whether public shaming is becoming dangerous.”Evening Standard

“Cathy O’Neil’s fascinating, important, and insightful book is a hard look in the mirror, but one that also gives us hope that we can marshal shame into a force for social reform and not just social punishment.”—Michael Patrick Lynch, author of Know-It-All Society

“. . . not all shame is bad, O’Neil contends—used correctly it can be a powerful tool to fight injustice.”—Nicole Aschoff, author of The New Prophets of Capital

The Shame Machine is an intimate and unflinching account of the many ways that shame is produced, weaponized, and turned into profit by industries that can grow big only when we feel small.”—Ruha Benjamin, author of Race After Technology

Library Journal

02/04/2022

To most individuals, the mere mention of the word shame elicits feelings of being undeserving of health, fame, and/or professional success, and creates a seemingly endless internal need to work harder in order to achieve them. When used as a motivator by well-meaning individuals, some shame is healthy, but in this volume, O'Neil—an author (Weapons of Math Destruction), math educator, and technology and business professional—argues that shame is now fueled mostly by rich, powerful corporate entities or individuals who have turned it into a powerful "machine" that helps them profit and hold on to power. Social media has become a powerful tool, often using humiliation of individuals and the distortion and spreading of a unique, often accidental or embarrassing individual act or comment in order to cause it to "go viral," quickly permeate society and become a rallying point for masses. Using her powerful story telling techniques including her own experience from weight-loss surgery, O'Neil argues that the long-term solution to this societal problem includes its recognition, and plentiful use of the good human characteristics of kindness and compassion. VERDICT Thoroughly researched, well written, timely, and easy to understand, O'Neil's book can and should find a wide audience. Recommended for all libraries.—Steve Dixon

Kirkus Reviews

2022-01-11
A flinty look at a culture and economy based on the premise that there are points to be scored and dollars to be made by shaming people.

“Shame is a policing tool,” writes data scientist and mathematician O’Neil, “and it has been one since the first clans of humans roamed the savannas of Africa.” As a means of reinforcing taboos and social norms, shame has its uses. Yet, as O’Neil gamely writes, there’s a “shamescape” at work, “always brimming with opportunity.” If there’s a diet on the market, there’s a huckster out there to flog it, always playing on the shame of a person who believes they are heavier than what cultural and social norms consider acceptable. In one of O’Neil’s most unpleasantly pointed examples, she examines the whisper-of-shame subeconomy surrounding female genitalia and the horror that an odor might be detected. Lysol, she notes, was originally marketed in a campaign that “shamed half of humanity for the by-products of a functioning reproductive system” and was laced with chemicals that caused burns and even death. Our sexual organs, she writes, “generate profound fears and insecurities within us. Even in these more sexually liberated times we tend to envelop them in secrecy.” O’Neil takes a philosophical turn in her discussion of the acceptability of shaming, arriving at a standard whereby those who can do nothing about a condition should be shielded whereas those who might be able to adjust—incels, for one, who “are not hermetically sealed off from the rest of the world”—might understandably weather a few shame-based nudges to grow up. Whether it’s smoking in public, masking against Covid-19, or promulgating political lies, O’Neil allows room for shame while also urging readers always to “punch up” at the social and economic machine and its masters rather than down at the vulnerable.

A thoughtful blend of social and biological science, history, economics, and sometimes contrarian politics.

Product Details

BN ID: 2940176390384
Publisher: Penguin Random House
Publication date: 03/22/2022
Edition description: Unabridged

Read an Excerpt

Chapter 1

Tipping the Scales

 

I was jubilant. On a gusty autumn day in Cambridge, Massachusetts, word arrived that I’d passed my “qual,” or qualifying exam. This was a crucial step toward earning my mathematics PhD. With my doctorate halfway in the bag, I was primed to ­celebrate—by baking a batch of cookies. In the sunniest, most triumphant mood I went to the Get-­N-­Go, a bodega next door to my Somerville digs, for ingredients.

I knew the clerk there. He’d always been friendly. But when I placed the flour, sugar, and chocolate chips on the counter, he shook his head and said, “Why are you buying that? Don’t you know you’re fat?”

I felt as though he’d slapped me on my double chin. My heart raced; tears leapt to my eyes. I was speechless, but I knew what this was from experience, and from an early age: shame shock.

Much of the suffering from being fat occurs on a gentler and more subtle scale. It’s the looks people give you in hallways and on airplanes, the waiter’s uneasy pause before asking if you want to see the dessert menu. Those microdoses of shame keep low-­level misery and self-­hatred on a steady course. Shame shock, though, is an explosion. It often occurs when someone confronts you, head-­on, about your deepest shame. When you’re exposed.

At that moment in the bodega, all of the shame’s poison coursed through my body, leaving me frozen, disoriented, in pain. In this state, I lost track of who I was. I felt worthless, a flop, unloved.

I gathered the ingredients and made my way out of the bodega without saying a word. Even as the initial shock wore off, I remained under its spell. During the aftershock, it felt as if I were sinking, and I desperately worked to right the ship—propping up my own self-­worth. I was getting a PhD, I told myself. I had a boyfriend. I was kind to people.

Such counterarguments ping harmlessly against the edifice of shame and dissolve. Shame transcends mere logic and extends its roots into biology. It stirs up hormones, tightens the jaw, turns the stomach into knots, triggers pain receptors in the brain, and, all the while, pummels self-­esteem into mush.

To a lot of readers, this may sound extreme. Many people never experience a powerful shame shock, or don’t remember it too well. For quite a few, no doubt, the concept of shame might resuscitate awful memories from the past—middle school embarrassments, awkwardness in the mating game, a demotion at work. But this week, perhaps this year if they’re lucky, shame may appear to hover safely at bay. Someone else’s problem.

However, as we’ll see in this book, shame is a quietly active force, even among people who cannot recall being recently shame-­shocked and claim to feel fine about themselves. After all, shame—both in the giving and in the receiving—does most of its nasty work in the dark, often tiptoeing around the edges of the conscious mind. We tend to forget how bad it feels.

Still, whether it’s a full-­blown case of shock, as I experienced in the bodega, or deeply buried feelings of worthlessness and vulnerability, the crucial question becomes urgent: What did I do wrong? There seems to have been a choice, a fork in the road. Every healthy and self-­respecting member of society followed the right route, and I took the wrong one. Maybe I was weak, lazy, or stupid. Whatever the reason, I feel ashamed, because I screwed up.

The entire shamescape hinges on this idea of choice, which is usually false. Millions of us carry around the enduring pain of making the wrong choice again and again. We harbor an abiding fear that shame will explode, as it did on me in that Somerville corner store, and that we’ll be unmasked as losers. And we hold out hope that by pursuing the right choice, we can free ourselves of shame.

My own story is a case study in how shame is born, how it’s sustained, nurtured, and monetized. Fat shame conditioned my behavior, step-­by-­step, year by year. This is the journey that opened my eyes to the insidious dominance of shame in our lives.

It began forty years ago, when I was a pudgy girl living with her two overweight parents in a Boston suburb in the 1980s. Always big for my age, I was already the size of a grown woman by the time I reached fourth grade. At my Lexington public school, I was an outcast, the kid who got picked last for the team, who sat alone in the cafeteria. My size appeared to signal that I was a reject.

I suffered plenty of humiliations in gym class, but the most excruciating was the yearly weigh-­in for the Presidential Physical Fitness Test. I remember standing in line in the gym for my turn to be weighed. As each child ahead of me stepped onto the scale, the nurse shouted out the result to the gym teacher, who wrote down the numbers on a pad. My classmates all seemed to weigh about seventy pounds. I was well aware that I weighed more than one hundred. As I stepped onto the scale, I bowed my head in shame—my face hot, my stomach in knots—bracing myself for the nurse to call out the embarrassing number. For days afterward, the other kids taunted me: “Do you really weigh that much? 105 pounds?”

Something had to be done. So at age eleven, I was ready and willing when my parents told me I’d need to go on a diet. They sat me down and explained that calories were units of energy. If we could control them—making sure we ate less than our “maintenance amount”—we’d lose weight. Burn more calories than you consume, you drop pounds, my dad explained. Easy peasy.

The diet promised a pathway from shame. The implicit assumption was that from my earliest years I had screwed up by overeating. Given a choice, I had followed my appetite and selfishly opted for gluttony, one of the seven deadly sins. But I could return to the norm by shackling my hunger. All I had to do was follow the rules. As a budding mathematician, logical rules were my specialty.

My parents were both PhD mathematicians. Science and math were the ruling belief systems in our household. Whether it was the weather outside or human evolution, my parents believed inherently in the objectivity of facts—it was their religion.

Naturally, they followed science, as they saw it, in their meticulous approach to dieting. They kept a towering doctor’s office scale in the bathroom and updated weight charts on graph paper, noting every pound lost, every pound gained. I had watched this process for years. Now I was joining the effort.

My goal was to lose two pounds a week. That translated into cutting my consumption by one thousand calories per day. For a young nerd like me, this was exciting. Not only was I going to lose weight, I could use my math skills in the process. We had a calorie-­counting book on a shelf in the kitchen. I looked up the value of everything I ate in it and then added it all up. By subtracting this sum from my “maintenance amount,” I calculated how much more I could eat.

My father explained that if I succeeded in limiting calories I could reward myself at the end of the week with a candy bar of my choice. If I failed, I’d lose my allowance that week. He wielded carrots and sticks to make sure I understood the urgency of the problem.

At first, I loved dieting. Each Saturday, my mom weighed me on our special scale to check on my progress and determine whether I deserved punishment or reward. The scale had two beams, the big one for increments of fifty pounds and the smaller for single pounds. I stepped up, hearing the thud of the scale as it balanced, and watched in anticipation. When I saw that my weight had gone down, the feeling of achievement was intoxicating.

After those first few successes on the scale, I became relentlessly focused on food and my future thin self. I ditched regular meals and instead ate multiple packages of hundred-­calorie “fruit snacks,” as those made counting calories even easier, and the tiny, bite-­sized amounts helped me to slow down my enjoyment. I felt elated, empowered—and totally in control of my body for the first time in my young life.

This dieting honeymoon didn’t last. A couple of months into the process, something weird began to happen. I’d start the day strong but by the afternoon I struggled to remember what I’d eaten, or how many calories I’d already consumed. By the end of the day, I’d lost count completely, my precious numbers slipping away from me.

Many readers at this point are no doubt thinking that I was just one more failed dieter, and that I clearly lacked self-­control. That is the universal tenet of fat shame: Diets work; dieters fail. And believe me, I embraced this credo as fervently as anyone.

As my lost pounds returned, I began to dread the weekly weigh-­ins. Each Saturday, I’d wake up before dawn feeling dark and broken. In hindsight, I know this was shame. But in those early mornings lying awake in bed, I only knew that I was miserable.

From the B&N Reads Blog

Customer Reviews