The Selling of the President

by Joe McGinniss

Overview

What makes you cast your ballot?
A Presidential candidate or a good campaign?
How he stands on the issues or how he stands up to the camera?

The Selling of the President is the enduring story of the 1968 campaign that wrote the script for modern Presidential politicking--and how that script came to be. It introduces:

Harry Treleaven, the first adman to suggest that issues bore voters, that image is what counts

Roger Ailes, a PR man who coordinated the TV presentations that delivered the product

Frank Shakespeare, the man behind the whole campaign, who, after eighteen years at CBS, cast the image that sold America a President

And the candidate, Richard Nixon himself--a politician running on television for the highest office in the land

In his introduction, Joe McGinniss discusses why--unfortunately--his classic book is as pertinent today to understanding our political culture as it was the year it was published.

Product Details

ISBN-13:	9780140112405
Publisher:	Penguin Publishing Group
Publication date:	08/02/1988
Edition description:	Reprint
Pages:	272
Sales rank:	1,139,228
Product dimensions:	5.10(w) x 7.70(h) x 0.60(d)
Age Range:	18 Years

About the Author

Joe McGinniss was a young Philadelphia journalist when he began to follow the team of public relations men and television specialists who created Richard Nixon's image for the American public during the presidential campaign of 1968. In 1969, with the publication of The Selling of the President, Joe McGinnis immediately became a nonfiction star of the first rank. His other books include Heroes, Going to Extremes, Fatal Vision, Cruel Doubt, and a novel, The Dream Team. He lives in Williamstown, Massachusetts.

Editorial Reviews

This 1969 classic showed telvision's power in packaging a politician into a product like a bar of soap. In the 30-plus years since its publication, the book still resonates with what remains the most formidable challenge for a candidate: image control.

Brills Content

Shows how a clutch of salesmen, cameramen, and speechwriters adjusted Richard Nixon's image by manipulating television—or us—on his behalf.
—Newsweek

Geoffrey Wolff